Sounds Profitable

Sounds Profitable

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Research/analysis on podcast adtech, measurement, and monetization.

Coleman Insights Debuts New Study on How Podcast Trailers Drive Listening Intent
NewsMay 19, 2026

Coleman Insights Debuts New Study on How Podcast Trailers Drive Listening Intent

Coleman Insights, together with Pantheon Media, Nova Podcasts and Earbuds Podcast Collective, will unveil new research on podcast trailers at The Podcast Show in London on May 21. The study A/B‑tests trailer versions from four shows – two from Pantheon...

By Sounds Profitable
Podscribe Expands Audio Incrementality Measurement with Synthetic Controls and Randomized Holdout Testing
NewsMay 18, 2026

Podscribe Expands Audio Incrementality Measurement with Synthetic Controls and Randomized Holdout Testing

Podscribe, a leading podcast attribution platform, launched expanded incrementality measurement tools that include synthetic control groups, randomized user‑level holdouts, ghost holdouts, PSA‑based testing, and publisher‑created holdouts. The new features run through Podscribe’s SmartServe ad‑serving layer, which inserts a VAST tag...

By Sounds Profitable
Libsyn Appoints Todd Pringle as Vice President of Product to Accelerate Platform Innovation and Creator Growth
NewsMay 18, 2026

Libsyn Appoints Todd Pringle as Vice President of Product to Accelerate Platform Innovation and Creator Growth

Libsyn announced the appointment of Todd Pringle as Vice President of Product, tasking him with leading product strategy across its publishing, distribution, monetization and advertising solutions. Pringle brings over two decades of experience, most recently as a founding member of...

By Sounds Profitable
New Ausha Case Study: How BlackRock’s “The Bid” Climbed to #1 on Apple Podcasts
NewsMay 18, 2026

New Ausha Case Study: How BlackRock’s “The Bid” Climbed to #1 on Apple Podcasts

BlackRock’s branded podcast “The Bid” surged to the #1 spot on Apple Podcasts in the United States after a focused search‑visibility overhaul. By targeting both topic‑specific keywords and brand‑centric terms, the show climbed roughly 99 positions in search results, with...

By Sounds Profitable
The Sports Podcast Audience 2026
NewsMay 14, 2026

The Sports Podcast Audience 2026

The 2026 Sports Podcast Audience report, released by Sounds Profitable, highlights the unrivaled attention, engagement, and trust that sports podcasts command compared with other audio formats. A webinar featuring Tom Webster and Bryan Goldmark of Locked On showcases exclusive research,...

By Sounds Profitable
The Fwd. Network Renews The Tamsen Show as Brand Partnership Demand and Audience Growth Drive Second Weekly Episode
NewsMay 14, 2026

The Fwd. Network Renews The Tamsen Show as Brand Partnership Demand and Audience Growth Drive Second Weekly Episode

AdLarge and the fwd. network have renewed The Tamsen Show, expanding it to two episodes per week after a breakout first year marked by audience growth and a 2025 Signal Award. The podcast, hosted by Emmy‑winning journalist Tamsen Fadal, targets...

By Sounds Profitable
Do You Own Your Home—Or Does It Own You? Angi Launches “Own It with Angie Hicks,” A Podcast That Coaches...
NewsMay 14, 2026

Do You Own Your Home—Or Does It Own You? Angi Launches “Own It with Angie Hicks,” A Podcast That Coaches...

Angi (NASDAQ: ANGI) has launched a new podcast, “Own It with Angie Hicks,” hosted by co‑founder Angie Hicks. The series, debuting with real‑estate investor Tarek El Moussa, will drop bi‑weekly on major platforms and feature experts in finance, design, and home renovation....

By Sounds Profitable
Flightpath Introduces Revenue Optimizer, Giving Publishers Greater Control Over Revenue, Inventory, and Campaign Performance
NewsMay 13, 2026

Flightpath Introduces Revenue Optimizer, Giving Publishers Greater Control Over Revenue, Inventory, and Campaign Performance

Flightpath announced Revenue Optimizer, a managed traffic service for podcast and digital‑audio publishers that builds on its predictive forecasting and flight‑simulator technology. The solution is designed to increase revenue, improve campaign delivery and give operations teams greater flexibility, with an...

By Sounds Profitable
Magellan AI Partners with Signal Hill Insights to Deliver Full-Funnel Podcast Measurement
NewsMay 13, 2026

Magellan AI Partners with Signal Hill Insights to Deliver Full-Funnel Podcast Measurement

Magellan AI announced a partnership with Signal Hill Insights to combine podcast ad exposure data with brand‑lift research. The integration feeds Magellan’s dynamic and baked‑in ad metrics into Signal Hill’s studies, improving audience matching and control‑group reliability. Advertisers will receive...

By Sounds Profitable
Paramount and NPR Exec Ainsley Rossitto Joins Beehiiv as Head of Podcasts
NewsMay 12, 2026

Paramount and NPR Exec Ainsley Rossitto Joins Beehiiv as Head of Podcasts

Ainsley Rossitto, former VP of Digital Strategy and Operations for podcasts at Paramount Global, has joined beehiiv as Head of Podcasts. Her hire underscores beehiiv’s ambition to embed audio as a core pillar of its “own your audience” creator platform,...

By Sounds Profitable
Spotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data Shows
NewsMay 12, 2026

Spotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data Shows

Podstock’s benchmark reveals a Spotify stream generates 1.5× more consumption time than a YouTube view of the same podcast episode. The analysis of thousands of episodes released simultaneously on both platforms found 95% of them had higher average minutes per...

By Sounds Profitable
AI in Marketing Measurement, Golden Globes Podcast Eligibility, & More
NewsMay 11, 2026

AI in Marketing Measurement, Golden Globes Podcast Eligibility, & More

A new WARC report underscores AI’s expanding role in outcomes‑based marketing measurement and the emergence of “creative intelligence,” signaling a shift toward predictive, data‑driven ad planning. Reuters’ research shows video podcasts are growing rapidly, yet their audiences heavily overlap with...

By Sounds Profitable
Introducing Syrup Sound: A Sound Design Studio for Shows That Take Audio Seriously
NewsMay 11, 2026

Introducing Syrup Sound: A Sound Design Studio for Shows That Take Audio Seriously

Syrup Sound, a boutique audio post‑production studio, officially launched on May 7, 2026 after years of behind‑the‑scenes work for top podcast brands. Founded by veteran sound designer Gaëtan Harris, the firm offers end‑to‑end services from restoration to final mix, positioning itself as...

By Sounds Profitable
Podcast Professionals Association Announces Inaugural Board of Directors
NewsMay 11, 2026

Podcast Professionals Association Announces Inaugural Board of Directors

The Podcast Professionals Association (PPA) announced its inaugural five‑member Board of Directors, marking a governance milestone as the nonprofit enters a new growth phase. Founded in 2024, PPA now serves over 70 vetted podcast service professionals and has hosted 24...

By Sounds Profitable
Podcasting and Audio Officially Recognised in UK SIC 2026 Framework
NewsMay 11, 2026

Podcasting and Audio Officially Recognised in UK SIC 2026 Framework

AudioUK announced that the UK government will formally recognise "Podcast and other audio publishing activities" in the Standard Industrial Classification (SIC) 2026 framework. The new dedicated SIC code replaces outdated categories that previously forced podcast firms into ill‑fitting classifications. The...

By Sounds Profitable
Technical Account Manager
NewsMay 7, 2026

Technical Account Manager

DAX Audio is hiring a New‑York‑based Technical Account Manager to support its rapidly expanding programmatic audio business. The role reports to the SVP of Programmatic and carries a salary of $85,000‑$95,000 plus bonus. Responsibilities include managing inventory forecasts, optimizing campaigns,...

By Sounds Profitable
Magellan AI Promotes Jim Ballas to President, Measurement
NewsMay 7, 2026

Magellan AI Promotes Jim Ballas to President, Measurement

Magellan AI promoted Jim Ballas to President of Measurement, tasking him with leading strategy, product development, and growth for its measurement business. Since joining in 2022, Ballas has expanded the division, launching Broadcast Radio Attribution in March 2026 to unify...

By Sounds Profitable
The Clipping Ecosystem, Evolving Upfronts with Creators, & More
NewsMay 7, 2026

The Clipping Ecosystem, Evolving Upfronts with Creators, & More

The latest podcast industry roundup highlights the rise of paid clipping, with 86 % of listeners engaging with clips and 81 % saying clips steer them to full episodes. Research shows only 20 % of the U.S. audience tuned into the top‑ranked show,...

By Sounds Profitable
Podcasting Has Already Overtaken TV. Here’s the Proof
NewsMay 6, 2026

Podcasting Has Already Overtaken TV. Here’s the Proof

The 2026 UK Advertising Landscape Study, funded by Sounds Profitable with a multi‑million‑pound (≈$2.5 million) investment, reveals that podcasting now reaches more 18‑34‑year‑olds (60%) than broadcast TV (57%). While TV still dominates older viewers, podcast reach among 35‑54‑year‑olds is strong, with...

By Sounds Profitable
New Children’s Book “Voices in the Box” Empowers Young People to Find Their Voice Through  Podcasting
NewsMay 5, 2026

New Children’s Book “Voices in the Box” Empowers Young People to Find Their Voice Through Podcasting

Podcast educator Derek Oxley released "Voices in the Box," a children’s book that introduces podcasting as a tool for self‑expression and skill development. The book blends storytelling, media literacy, and confidence‑building exercises, targeting educators, parents, and youth programs. Oxley draws...

By Sounds Profitable
Red Seat Ventures Names Daniel Schneider Vice President, Video Content Syndication & Licensing
NewsMay 5, 2026

Red Seat Ventures Names Daniel Schneider Vice President, Video Content Syndication & Licensing

Red Seat Ventures, a Fox Corp division, appointed Daniel Schneider as Vice President of Video Content Syndication & Licensing. Schneider brings over a decade of experience scaling distribution across MVPD, FAST, SVOD, AVOD and digital platforms. He will lead expansion...

By Sounds Profitable
Lemonada Selects Flightpath to Power Forecasting, Sales Optimization, and Scalable Growth
NewsMay 5, 2026

Lemonada Selects Flightpath to Power Forecasting, Sales Optimization, and Scalable Growth

Flightpath, a predictive analytics platform for on‑demand media, has partnered with Lemonada Media, one of the U.S.’s top independent podcast publishers. The deal gives Lemonada’s revenue team centralized traffic management, inventory forecasting and real‑time performance insights. By consolidating inventory across...

By Sounds Profitable
New Apple Podcasts HLS Host, Digital Audio’s 2025 Consumer Spend, & More
NewsMay 4, 2026

New Apple Podcasts HLS Host, Digital Audio’s 2025 Consumer Spend, & More

Apple Podcasts has moved out of beta for video distribution, letting Buzzsprout users push video‑plus‑audio HLS feeds to the platform automatically. The industry is grappling with a surge of AI‑generated "podslop" content, prompting RSS.com to restrict programmatic ads and Spotify...

By Sounds Profitable
Triton Digital Launches Its March 2026 Canada Podcast Ranker
NewsMay 4, 2026

Triton Digital Launches Its March 2026 Canada Podcast Ranker

Triton Digital released its March 2026 Canada Podcast Ranker, confirming CBC/Radio‑Canada as the top sales network with 2.4 million average weekly downloads, followed by Audioboom and the BBC. The same three CBC‑produced shows – Front Burner, World Report and The World This...

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Penske Truck Rental Renews Sponsorship of Pit Pass Indy Podcast with Award-Winning Journalist Bruce Martin
NewsMay 4, 2026

Penske Truck Rental Renews Sponsorship of Pit Pass Indy Podcast with Award-Winning Journalist Bruce Martin

Penske Truck Rental has renewed its role as presenting sponsor of the Pit Pass Indy podcast for the 2026 NTT INDYCAR SERIES season. The weekly Wednesday episodes, running from March through September, will feature IndyCar luminaries such as Alex Palou, Scott Dixon...

By Sounds Profitable
Tink Media to Co-Present International Women’s Podcast Awards with Naomi Mellor of Everybody Media
NewsMay 4, 2026

Tink Media to Co-Present International Women’s Podcast Awards with Naomi Mellor of Everybody Media

Podcast growth firm Tink Media announced it will co‑present the 2026 International Women’s Podcast Awards alongside Naomi Mellor of Everybody Media. The ceremony, traditionally held online, will be hosted in Toronto later this year, marking its first North American venue....

By Sounds Profitable
Acast Expands Team and Upgrades Studio Production
NewsApr 30, 2026

Acast Expands Team and Upgrades Studio Production

Acast is rolling out video podcast distribution in Sweden through Apple Podcasts’ HLS integration, marking one of the first global partnerships for the format. To support the launch, the company hired Otto Jorméus as Content Director and Gustaf Angelin as...

By Sounds Profitable
Libsyn Video on Spotify, New Patreon Feeds, & More
NewsApr 29, 2026

Libsyn Video on Spotify, New Patreon Feeds, & More

Libsyn has enabled video distribution on Spotify across all its hosting plans, letting creators upload MP4 files for a $25‑per‑month fee. Patreon rolled out a redesigned home feed that surfaces creator collaborations, free posts and recommended creators, claiming a five‑fold...

By Sounds Profitable
Account Director, Podcast
NewsApr 29, 2026

Account Director, Podcast

SiriusXM subsidiary AdsWizz is hiring an Account Director to lead revenue growth for its podcast advertising platform. The role will manage high‑value publisher relationships, develop strategic account plans, and coordinate with product, engineering, and business development teams. Candidates need at...

By Sounds Profitable
860 Thoughts About The Rumored SiriusXM/iHeart Deal
NewsApr 29, 2026

860 Thoughts About The Rumored SiriusXM/iHeart Deal

SiriusXM and iHeartMedia entered early‑stage talks to combine their radio, satellite and podcast businesses, creating an entity with over $12 billion in revenue and requiring an equity sponsor to absorb iHeart’s roughly $5 billion debt load. Wall Street reacted sharply, with iHeart...

By Sounds Profitable
Nielsen Integrates Triton Digital Data, Spotify’s Q1 Report, & More
NewsApr 28, 2026

Nielsen Integrates Triton Digital Data, Spotify’s Q1 Report, & More

Nielsen has integrated Triton Digital’s Podcast Metrics Demos+ data into its Media Impact (NMI) planning platform and launched Predictive Sales Lift, a tool that forecasts sales lift for incremental video ads. Spotify reported Q1 2026 premium subscribers up 9% to...

By Sounds Profitable
DriftNote Launches AI Podcast Tool Helping Listeners Discover Insights and Creators Produce Episode
NewsApr 27, 2026

DriftNote Launches AI Podcast Tool Helping Listeners Discover Insights and Creators Produce Episode

DriftNote unveiled an AI‑powered platform that transforms long‑form podcast episodes into searchable transcripts, concise summaries, and reusable content assets. The tool automatically extracts key takeaways, quotes, and generates episode notes, enabling creators to repurpose material for blogs, newsletters, and social...

By Sounds Profitable
PAVE Studios Launches Rewind to Focus on the Stories that History Forgot to Finish
NewsApr 27, 2026

PAVE Studios Launches Rewind to Focus on the Stories that History Forgot to Finish

PAVE Studios announced Rewind, a new creator‑led brand dedicated to untold and unfinished history stories. The launch leverages the company’s fast‑growing creator network, which now reaches over 350 million followers across platforms, and follows the success of Crime House and OpenMind....

By Sounds Profitable
Ozen.fm and Canal Café Brasil Announce Partnership for Content Monetization
NewsApr 23, 2026

Ozen.fm and Canal Café Brasil Announce Partnership for Content Monetization

Ozen.fm, a global audio monetization platform, has partnered with Brazil’s Canal Café Brasil to handle the commercial management of its podcast and audio portfolio. The deal covers the channel’s three flagship shows—LiderCast, Café com Leite and Cafezinho—totaling nearly 2,500 episodes....

By Sounds Profitable
Libsyn Expands Its Creator Portfolio with Five New Exclusive Podcast Partnerships
NewsApr 23, 2026

Libsyn Expands Its Creator Portfolio with Five New Exclusive Podcast Partnerships

Libsyn announced exclusive hosting and advertising deals with five niche podcasts—Locked In with Ian Bick, Unlearned Wisdom with Johnny Chang, Restricted Handling, Was I In a Cult?, and The Joe Vulpis Podcast. The agreements give Libsyn sole rights to host,...

By Sounds Profitable
Corsa Digital Expands Into CTV, Appoints Carlo Robles to Lead Programmatic Growth
NewsApr 23, 2026

Corsa Digital Expands Into CTV, Appoints Carlo Robles to Lead Programmatic Growth

Corsa Digital announced it is extending its programmatic audio marketplace into connected TV, video, and display, creating a unified omnichannel offering. The move is anchored by the hiring of Carlo Robles as Account Director to spearhead CTV and video growth. Corsa...

By Sounds Profitable
SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More
NewsApr 22, 2026

SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More

SiriusXM Media has secured an exclusive partnership with Google to act as the sole audio advertising representative for YouTube in the United States, enabling advertisers to purchase guaranteed audio impressions across YouTube’s premium audiences. A Radiocentre report finds that allocating...

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Ad Operations and Compliance Manager
NewsApr 22, 2026

Ad Operations and Compliance Manager

North Station Media, a fast‑growing sports‑focused digital network with over 75 podcasts and YouTube shows, is hiring an Ad Operations & Compliance Manager. The role will own end‑to‑end ad campaign execution, ensuring host‑read spots, mid‑rolls and pre‑rolls meet advertiser specs...

By Sounds Profitable
Irish Broadcaster RTÉ Licenses Stolen Sister to Puskhin Industries
NewsApr 22, 2026

Irish Broadcaster RTÉ Licenses Stolen Sister to Puskhin Industries

RTÉ Programme Sales has struck its first U.S. distribution deal, licensing the seven‑part true‑crime podcast *Stolen Sister* to Pushkin Industries. The series, produced by award‑winning documentary maker Nicoline Greer and scored by Oscar‑winner Stephen Warbeck, joins Pushkin’s high‑profile *Bad Women*...

By Sounds Profitable
SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States
NewsApr 22, 2026

SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

SiriusXM Media announced it will serve as the exclusive audio advertising sales representative for YouTube in the United States. The deal integrates YouTube’s audio‑first inventory—podcasts, music and talk content—into SiriusXM’s ad‑supported portfolio, which includes Pandora and a broad podcast network....

By Sounds Profitable
Everybody Knows But Me: A New Sitcom-Style Narrative Series Unravels a Family’s Secret
NewsApr 22, 2026

Everybody Knows But Me: A New Sitcom-Style Narrative Series Unravels a Family’s Secret

Everybody Knows But Me, a dark‑comedy narrative podcast, launches on April 22, 2026, produced by Next Chapter Podcasts and Companion. Hosted by comedian Holly Anabel Brown, the series explores her family’s hidden twin brothers through sitcom‑style reenactments and personal interviews....

By Sounds Profitable
Eyes Are Optional
NewsApr 22, 2026

Eyes Are Optional

The new "Audio Primes" segment represents 22% of podcast listeners who consume at least 75% of their shows as pure audio, often on YouTube with the screen off. This cohort skews younger—particularly ages 35‑54—and is more educated and higher‑earning than...

By Sounds Profitable
Podcast Nation Partners with 7EQUIS to Lead Sales for Bangin’ Out
NewsApr 21, 2026

Podcast Nation Partners with 7EQUIS to Lead Sales for Bangin’ Out

Podcast Nation has teamed with 7EQUIS to manage sales for "bangin’ out," a fast‑growing long‑form video podcast hosted by YouTube star Kayla Malec (1.9 M subscribers) and TikTok sensation Jacob Sartorius (23.6 M followers). The partnership gives Podcast Nation control over audio...

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Adobe and Speechmatics Deliver Cloud-Grade Speech Recognition On-Device for Premiere
NewsApr 21, 2026

Adobe and Speechmatics Deliver Cloud-Grade Speech Recognition On-Device for Premiere

Adobe Premiere now offers on‑device speech‑to‑text powered by Speechmatics, delivering accuracy within 5% of cloud models while keeping audio local. The new model processes an hour of audio in roughly 55 seconds and supports Windows, macOS, and a range of...

By Sounds Profitable
BBC Studios and SiriusXM’s “99% Invisible” Announce Landmark New Series Exploring America Through 100 Objects
NewsApr 20, 2026

BBC Studios and SiriusXM’s “99% Invisible” Announce Landmark New Series Exploring America Through 100 Objects

BBC Studios and SiriusXM have launched "A History of the United States in 100 Objects," a new audio series hosted by Roman Mars of "99% Invisible." The show, debuting May 19, examines everyday American artifacts—from a 1857 gold coin to a tiny screw—to...

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Podscribe Launches Radio Measurement Capabilities and Smart Columns to Bring Digital-Level Clarity to Audio Advertising
NewsApr 20, 2026

Podscribe Launches Radio Measurement Capabilities and Smart Columns to Bring Digital-Level Clarity to Audio Advertising

Podscribe unveiled Radio Measurement Capabilities, a platform that blends aircheck verification with performance attribution to give advertisers digital‑grade transparency for radio spots. The solution supports terrestrial, satellite and multi‑market campaigns, using machine‑learning and Bayesian models to quantify lift in site...

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Headliner Makes Video Tools Free
NewsApr 20, 2026

Headliner Makes Video Tools Free

Headliner announced that its video podcasting suite is now free, eliminating subscription fees and credit‑card requirements. The offering includes unlimited, watermark‑free exports, a library of video templates, captioning, and an auto‑clipping tool that can generate up to ten short clips...

By Sounds Profitable
Uni Pod Festival Returns to Birmingham UK Spotlighting Video Podcasts Whilst Platforming Diversity in Podcasting.
NewsApr 20, 2026

Uni Pod Festival Returns to Birmingham UK Spotlighting Video Podcasts Whilst Platforming Diversity in Podcasting.

Uni Pod Festival returns to Birmingham on May 8, 2026, centering its program on the surge of video podcasting and YouTube‑first growth tactics. The one‑day event gathers broadcasters, academics, and platform experts for talks, demos and networking, while reinforcing its commitment to...

By Sounds Profitable
Multi-Platinum, Emmy Award-Winning Singer-Songwriter Andy Grammer Launches New Podcast: “Showing Up with Andy Grammer
NewsApr 20, 2026

Multi-Platinum, Emmy Award-Winning Singer-Songwriter Andy Grammer Launches New Podcast: “Showing Up with Andy Grammer

Multi‑platinum singer‑songwriter Andy Grammer is debuting a new weekly podcast, “Showing Up with Andy Grammer,” on April 15, 2026. The show pairs long‑form, unscripted conversations with a live songwriting segment that honors a listener‑nominated “hero.” Co‑produced with Companion Arts, the series will...

By Sounds Profitable