Sounds Profitable

Sounds Profitable

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Research/analysis on podcast adtech, measurement, and monetization.

Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution
NewsMar 3, 2026

Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution

Magellan AI has licensed Nielsen’s proprietary DMA® data, adding local‑market measurement to its podcast attribution platform. The integration maps podcast performance onto Nielsen’s 210 standardized U.S. media markets, enabling advertisers to evaluate impact at the geographic level. This capability aligns...

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Podcast Advertising – The Safest Bet
NewsMar 2, 2026

Podcast Advertising – The Safest Bet

Tom Webster’s June 2024 article introduces the research report “Podcast Advertising – The Safest Bet,” which compiles recent studies on podcast ad performance. The report challenges common objections from traditional marketers by showing podcasting’s low‑risk, high‑return characteristics. Findings highlight strong brand...

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Sound You Can See: Podcasting’s Video Dilemma
NewsMar 2, 2026

Sound You Can See: Podcasting’s Video Dilemma

The latest Sounds Profitable study reveals that more listeners have watched a podcast in the past month than have listened to one, signaling a clear shift toward video consumption. Yet, simply uploading a podcast to YouTube does not guarantee success;...

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Goalhanger: Over Three Million Views, Streams and Downloads in 48 Hours
NewsMar 2, 2026

Goalhanger: Over Three Million Views, Streams and Downloads in 48 Hours

Goalhanger swiftly launched emergency episodes of its flagship shows after Iran’s Supreme Leader was killed, amassing more than three million views, streams and downloads within 48 hours. The four episodes—The Rest Is Politics, The Rest Is Politics: US, The Rest...

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Focus 360 Names Karen Henderson Senior VP of Sales
NewsMar 2, 2026

Focus 360 Names Karen Henderson Senior VP of Sales

Focus 360 LLC announced the appointment of Karen Henderson as Senior Vice President of Sales. Henderson arrives from Katz Media Group, bringing extensive experience across terrestrial radio, satellite, and out‑of‑home advertising. In her new role she will steer sales strategy...

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Account Manager
NewsFeb 27, 2026

Account Manager

Acast, the leading podcast marketplace with over 140,000 shows and 3,300 advertisers, is hiring an Account Manager to drive revenue from agency and direct advertiser clients. The role will manage end‑to‑end podcast ad campaigns, develop strategic account plans, and provide...

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Production Coordinator – Studio (US Filming)
NewsFeb 27, 2026

Production Coordinator – Studio (US Filming)

Goalhanger is hiring a Production Coordinator in South London to manage a studio‑based, "as live" sports podcast for Netflix during June and July. The role demands at least two years of broadcast coordination experience, with a strong emphasis on handling...

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Senior Producer (Producer IV) – Left, Right & Center
NewsFeb 27, 2026

Senior Producer (Producer IV) – Left, Right & Center

KCRW is hiring a Senior Producer (Producer IV) to lead its flagship political podcast and national radio show, Left, Right & Center. The role, reporting to the Chief Content Officer, will shape editorial vision, manage guest bookings, and expand the program across...

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Edison Research to Present The Infinite Dial 2026
NewsFeb 26, 2026

Edison Research to Present The Infinite Dial 2026

Edison Research, now part of SSRS, will unveil The Infinite Dial 2026 in a March 12 webinar backed by SiriusXM Media. The annual survey, the longest‑running study of U.S. digital‑media behavior since 1998, now includes unprecedented data on AI usage alongside metrics...

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Okayplayer’s 2x Webby Award-Winning Podcast The Almanac Of Rap Announces Season 4, Launching February 26th
NewsFeb 26, 2026

Okayplayer’s 2x Webby Award-Winning Podcast The Almanac Of Rap Announces Season 4, Launching February 26th

Okayplayer’s *The Almanac of Rap* podcast returns for Season 4 on February 26, releasing new episodes every Thursday. The award‑winning series, hosted by rapper‑turned‑DJ Donwill, will feature hip‑hop heavyweights such as Bun B, Raekwon, Havoc, 9th Wonder and crossover guest actor Jharrel Jerome. Episodes alternate...

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Softcore History Joins Backyard Ventures’ Roster, Bringing Comedic History to Premium Brand Partners
NewsFeb 26, 2026

Softcore History Joins Backyard Ventures’ Roster, Bringing Comedic History to Premium Brand Partners

Backyard Ventures announced that the comedic history podcast Softcore History, hosted by Rob Fox and Dan Regester, has joined its creator roster as the exclusive representative for premium brand partnerships. The deal covers both audio and digital platforms, positioning the...

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Podcast Movement Announces First-Ever New York City Flagship Event at Terminal 5
NewsFeb 26, 2026

Podcast Movement Announces First-Ever New York City Flagship Event at Terminal 5

Podcast Movement announced its flagship conference will move to New York City, hosting the 2026 event at Terminal 5 from September 14‑18. The program splits into a two‑day Sounds Profitable Business Summit for executives and media buyers, followed by creator‑focused sessions and networking events....

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Independent Australian Kids Podcast Reaches 2.47M Global Monthly Listens and Launches Silly Stories Spectacular Live Show
NewsFeb 26, 2026

Independent Australian Kids Podcast Reaches 2.47M Global Monthly Listens and Launches Silly Stories Spectacular Live Show

Australian creator Sam Ramsden’s independent podcast Silly Stories for Kids logged 2.47 million monthly listens, 1.373 million downloads and over 21.8 million listening minutes in the last 30 days. Audience composition is roughly 52% North America, 26% Australia‑New Zealand and 13% United Kingdom, underscoring its...

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Director of Customer Success
NewsFeb 26, 2026

Director of Customer Success

Fairing, a marketing measurement platform used by more than 3,000 brands, is hiring a Director of Customer Success to own the end‑to‑end post‑sale journey—from onboarding to renewal and expansion. The role centers on net revenue retention, requiring deep expertise in...

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Maggie Sellers Reum’s ‘Hot Smart Rich’ Unveils Bold New Brand World For Season Two
NewsFeb 26, 2026

Maggie Sellers Reum’s ‘Hot Smart Rich’ Unveils Bold New Brand World For Season Two

Maggie Sellers Reum’s Hot Smart Rich returns for Season 2 with a full visual rebrand, a purpose‑built Los Angeles studio, and a launch episode featuring finance influencer Codie Sanchez. Backed by a seven‑figure investment from FlightStory, the podcast upgrades its production to...

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2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More
NewsFeb 25, 2026

2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More

The 2026 Ambies crowned Wisecrack as Podcast of the Year while industry data showed podcasts overtaking AM/FM radio for the first time, capturing 40% of U.S. spoken‑word listening. Research from Triton Digital and Cumulus Media reveals 80% of monthly listeners...

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Comedy Meets Culture: Jess a Couple Things Partners With Backyard Ventures
NewsFeb 25, 2026

Comedy Meets Culture: Jess a Couple Things Partners With Backyard Ventures

Backyard Ventures announced an exclusive partnership with Jess A Couple Things, the pop‑culture comedy show hosted by Jessie Woo. The deal positions BV as the sole representative for premium brand collaborations across the show’s Instagram, YouTube, podcast and other social channels....

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IHeartMedia and Charlamagne Tha God Announce the Fourth Annual Black Effect Podcast Festival Presented by State Farm® on April 25...
NewsFeb 25, 2026

IHeartMedia and Charlamagne Tha God Announce the Fourth Annual Black Effect Podcast Festival Presented by State Farm® on April 25...

iHeartMedia and Charlamagne Tha God announced the fourth annual Black Effect Podcast Festival in Atlanta on April 25, 2026. The day‑long event, presented by State Farm, will feature hosts Charlamagne Tha God, DJ Envy and Loren LoRosa, with tickets on...

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AudioUK Appoints Chris Baughen as Chief Executive Officer
NewsFeb 25, 2026

AudioUK Appoints Chris Baughen as Chief Executive Officer

AudioUK announced that Chris Baughen will assume the role of Chief Executive Officer on 30 March 2026. Baughen arrives with more than two decades of experience at Wondery, Spotify, Global and Deezer, spanning radio, streaming and podcasting. His appointment coincides with a...

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Senior Producer (Remote)
NewsFeb 24, 2026

Senior Producer (Remote)

The Athletic is hiring a remote Senior Producer/Editor for its flagship baseball podcast, Rates & Barrels. The role oversees audio and video post‑production, creates segment rundowns, and drives audience growth across YouTube, Discord, and other social platforms. Candidates must blend...

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Amy Westervelt’s Drilled Joins the Pushkin Podcast Network
NewsFeb 24, 2026

Amy Westervelt’s Drilled Joins the Pushkin Podcast Network

Pushkin Industries announced it will distribute the investigative climate‑change podcast *Drilled*, joining a roster that includes Malcolm Gladwell’s *Revisionist History* and Dr. Laurie Santos’s *The Happiness Lab*. The series, hosted by award‑winning journalist Amy Westervelt, has produced 14 seasons since...

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JAR Expands Youtube-First Practice as Branded Podcasting Reaches a Video Reckoning
NewsFeb 24, 2026

JAR Expands Youtube-First Practice as Branded Podcasting Reaches a Video Reckoning

JAR Podcast Solutions announced the expansion of a dedicated YouTube‑first video podcast practice, creating a specialist team to produce video‑optimized branded podcasts. The agency emphasizes platform‑specific strategy, treating YouTube as a discovery engine rather than a simple upload destination. JAR’s...

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Video Growth Lead – Temporary
NewsFeb 23, 2026

Video Growth Lead – Temporary

Lemonada Media is hiring a part‑time, temporary Video Growth Lead to boost its YouTube and short‑form video presence. The role, reporting to the SVP of Content & Production, will create, edit, and optimize video assets for shows like *Don’t Listen...

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Headliner and Hubhopper Partner to Bring AI-Powered Video Clipping to Podcasters
NewsFeb 23, 2026

Headliner and Hubhopper Partner to Bring AI-Powered Video Clipping to Podcasters

Hubhopper has integrated Headliner’s AI‑powered video‑clipping toolkit, letting podcasters turn full‑length video episodes into up to ten short clips with a single click. The workflow lets creators upload, generate, and schedule clips to YouTube and, soon, Apple Podcasts directly from...

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Ozen.fm Arrives in Brazil and Appoints Priscila Falcone as Commercial Director
NewsFeb 23, 2026

Ozen.fm Arrives in Brazil and Appoints Priscila Falcone as Commercial Director

Ozen.fm, a global podcast and digital‑audio platform, announced its market entry in Brazil and hired Priscila Falcone as Commercial Director. Falcone will head commercial operations, leveraging her decade‑long experience in programmatic media and audio advertising. The launch aligns with rapid...

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PAVE Studio Announces New Crime House Original Series “The Final Hours” Hosted by Sarah Turney and Kourtney Nichole Launching Monday,...
NewsFeb 23, 2026

PAVE Studio Announces New Crime House Original Series “The Final Hours” Hosted by Sarah Turney and Kourtney Nichole Launching Monday,...

PAVE Studios announced the launch of "The Final Hours," a Crime House original audio series debuting Monday, February 23. Hosted by seasoned true‑crime advocates Sarah Turney and Kourtney Nichole, the weekly podcast examines the last hours before a disappearance, spotlighting...

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The Takin A Walk Podcast Celebrates The Release of The New Documentary “Ron Delsener Presents “
NewsFeb 20, 2026

The Takin A Walk Podcast Celebrates The Release of The New Documentary “Ron Delsener Presents “

The Takin’ A Walk podcast released a special episode spotlighting the new documentary “Ron Delsener Presents.” Director Jake Sumner and veteran promoter Jules Belkin discuss Delsener’s five‑decade career shaping New York’s concert landscape. The film chronicles how Delsener booked legends...

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Programmatic Sales Executive
NewsFeb 20, 2026

Programmatic Sales Executive

Acast, the leading podcast marketplace, is hiring a Programmatic Sales Executive for its U.S. team. The role will own a programmatic revenue book, driving sales across agencies, trading desks, DSPs and in‑house teams, with a compensation range of $110K‑$130K plus...

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Producer, Video Podcasts
NewsFeb 20, 2026

Producer, Video Podcasts

The Atlantic announced a full‑time Video Podcast Producer role in Washington, DC, offering a salary between $85,000 and $100,000. The producer will lead end‑to‑end production of a weekly news video podcast for YouTube and audio feeds, and occasionally create video...

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Triton Digital Releases 2025 U.S. Podcast Report
NewsFeb 19, 2026

Triton Digital Releases 2025 U.S. Podcast Report

Triton Digital’s 2025 U.S. Podcast Report shows podcast reach climbing to 53 % of the U.S. population each month, crossing the half‑population threshold for the first time. Audio remains the dominant consumption mode, while video usage varies sharply by genre. New...

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Advertisers’ Trust in Public Media, with Thomas De Napoli
NewsFeb 19, 2026

Advertisers’ Trust in Public Media, with Thomas De Napoli

Thomas De Napoli, VP of Sales & Underwriting at American Public Media, explains how the organization’s business side rallies around editorial teams during high‑profile moments, keeping revenue pressure secondary to mission. He highlights public media’s non‑biased stance, rapid ad placement—often within 12 hours—and...

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Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More
NewsFeb 18, 2026

Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More

Audion unveiled Audion AI, an artificial‑intelligence agent that aggregates podcast performance data across Spotify, Deezer, Apple Podcasts, YouTube and Amazon Music, then fuses it with the company’s own campaign and brand‑lift metrics to automate ad activation. The launch coincides with a...

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