Sounds Profitable

Sounds Profitable

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Research/analysis on podcast adtech, measurement, and monetization.

Acast Becomes the First Global Platform to Join Spain’s Audio Academy
NewsMar 19, 2026

Acast Becomes the First Global Platform to Join Spain’s Audio Academy

Acast, the world’s largest pure‑play podcast platform, announced it has become the first global platform to join Spain’s Audio Academy, an organization created in 2025 to elevate Spanish‑language audio as a cultural and economic sector. The move aligns Acast with...

By Sounds Profitable
Podcast Industry Insights Relaunches with Deeper Data, 7-Year Historical Charts, and New Apple Podcasts Category Explorer
NewsMar 19, 2026

Podcast Industry Insights Relaunches with Deeper Data, 7-Year Historical Charts, and New Apple Podcasts Category Explorer

Podcast Industry Insights has completed a full rebuild and relaunch, adding seven years of historical data and a brand‑new Apple Podcasts Category Explorer. The free platform now tracks nearly 3 million Apple podcasts, over 4.6 million podcasts on the Podcast Index, and...

By Sounds Profitable
Spotify Marks 5 Years of EQUAL With “EQUAL: The Podcast” And Global Events
NewsMar 19, 2026

Spotify Marks 5 Years of EQUAL With “EQUAL: The Podcast” And Global Events

Spotify celebrates the fifth anniversary of its EQUAL initiative by launching a new artist‑led video podcast, EQUAL: The Podcast. The five‑episode series, hosted by Kim Taylor Bennett, features ambassadors Juliana, Zolita, Angela Torres, Silvana Estrada and Orla Gartland, extending the program’s...

By Sounds Profitable
Building Podcasting a Bigger Stage
NewsMar 19, 2026

Building Podcasting a Bigger Stage

Podcast Movement Evolutions integrated into SXSW was a massive success, marking a strategic shift from a traditional conference to an industry‑infrastructure hub. By consolidating to a single track and situating the event within the larger SXSW festival, organizers attracted over...

By Sounds Profitable
New Limited Series ‘Blood Will Tell’ Debuts From Audible and Campside Media
NewsMar 18, 2026

New Limited Series ‘Blood Will Tell’ Debuts From Audible and Campside Media

Audible and Campside Media have debuted "Blood Will Tell," a limited‑series narrative podcast that premiered on March 12 with two episodes. The drama follows Vietnamese‑American twin brothers whose lives spiral after a fatal birthday party incident leads to a wrongful murder...

By Sounds Profitable
Experienced True Crime Writer — Narrative Podcast
NewsMar 18, 2026

Experienced True Crime Writer — Narrative Podcast

Weingberger Media is hiring an experienced true‑crime writer for a narrative‑driven podcast with a large, engaged audience. The role focuses on crafting episode scripts from case files, interviews, and transcripts, emphasizing restraint, factual accuracy, and tension without sensationalism. Candidates must...

By Sounds Profitable
Associate Director, Partnerships
NewsMar 16, 2026

Associate Director, Partnerships

Dentsu’s Amplifi brand is hiring an Associate Director, Partnerships in New York to lead its Video, Audio, and Publishing vertical. The role reports to the Director of Partnerships and will own a portfolio of specialized media partners, drive strategy execution, negotiate...

By Sounds Profitable
Podcast Movement Evolutions Announces Return to SXSW for 2027
NewsMar 16, 2026

Podcast Movement Evolutions Announces Return to SXSW for 2027

Podcast Movement announced that its Evolutions conference will return to South by Southwest in 2027, following a successful debut within the SXSW ecosystem in 2026. The three‑day event featured high‑profile talent such as Maya Hawke, Andy Grammer, and MrBallen, alongside...

By Sounds Profitable
YMH Studios Partners with Magellan AI to Make Full Ad Attribution Free for All Advertisers and Agencies, Network-Wide
NewsMar 15, 2026

YMH Studios Partners with Magellan AI to Make Full Ad Attribution Free for All Advertisers and Agencies, Network-Wide

YMH Studios announced a strategic partnership with Magellan AI that makes full multi‑platform ad attribution free for every advertiser and agency using its network. The offering covers audio RSS, Spotify streaming, and YouTube video, with YMH absorbing all attribution costs...

By Sounds Profitable
Pushkin Industries and BBC Studios Partner For First Time on New Podcast Big Lives – Profiling Cultural Icons Past and...
NewsMar 15, 2026

Pushkin Industries and BBC Studios Partner For First Time on New Podcast Big Lives – Profiling Cultural Icons Past and...

Pushkin Industries and BBC Studios announced a first‑time partnership to launch “Big Lives,” a weekly podcast that draws on the BBC’s extensive archive to profile cultural icons. Hosted by Kai Wright and Emmanuel Dzotsi, the series will debut globally on...

By Sounds Profitable
The Podcast Show Appoints Steve Ackerman as Non-Executive Director
NewsMar 13, 2026

The Podcast Show Appoints Steve Ackerman as Non-Executive Director

The Podcast Show announced that Steve Ackerman has been appointed as a non‑executive director on its board. Ackerman brings more than three decades of audio, entertainment and digital content experience, most recently leading Sony Music’s global podcast division. His mandate...

By Sounds Profitable
The Clark Howard Show Partners with Airwave
NewsMar 13, 2026

The Clark Howard Show Partners with Airwave

Airwave has signed an exclusive distribution, monetization, and marketing agreement with The Clark Howard Podcast, one of the longest‑running personal‑finance shows. The partnership gives the podcast access to Airwave’s full‑service network, which supports over 180 podcasts and generates more than...

By Sounds Profitable
Airwave Signs Exclusive Deal with The Daily Blast From The New Republic
NewsMar 13, 2026

Airwave Signs Exclusive Deal with The Daily Blast From The New Republic

Airwave announced an exclusive distribution, monetization, and marketing partnership with The Daily Blast, the flagship news and politics podcast of The New Republic. The agreement gives the podcast full‑service network support while opening new advertising inventory to brands targeting highly...

By Sounds Profitable
Airwave Announces Creator-Led Tours in Partnership with Like Minds Travel
NewsMar 13, 2026

Airwave Announces Creator-Led Tours in Partnership with Like Minds Travel

Airwave announced Airwave Journeys, a creator‑led travel program partnered with Laura Hart’s Like Minds Travel. The collaboration makes Airwave’s podcasters hosts of paid tours that align with their show topics, offering fans immersive experiences in destinations such as France, Italy,...

By Sounds Profitable
Product Manager
NewsMar 12, 2026

Product Manager

Magellan AI, an all‑in‑one platform for audio advertising intelligence across podcasts, streaming audio, and broadcast radio, is hiring a remote Product Manager in the United States. The role will own the feature roadmap, prioritize product improvements, and work closely with...

By Sounds Profitable
Airwave Signs Longevity Expert Dave Asprey’s The Human Upgrade
NewsMar 12, 2026

Airwave Signs Longevity Expert Dave Asprey’s The Human Upgrade

Airwave has signed an ad sales and promotion agreement with Dave Asprey’s podcast The Human Upgrade, a top‑100 show that explores biohacking, longevity and performance. The partnership grants the podcast access to Airwave’s full‑service monetization, growth and strategic support platform....

By Sounds Profitable
NextAud.io Announces Exclusive Agreement with AdsWizz to Sell Streaming and Podcast Inventory in MENA Region
NewsMar 11, 2026

NextAud.io Announces Exclusive Agreement with AdsWizz to Sell Streaming and Podcast Inventory in MENA Region

NextAud.io has signed an exclusive agreement with AdsWizz to become the sole sales representative for streaming and podcast inventory across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates and Egypt, while also acting as AdsWizz’s preferred reseller in...

By Sounds Profitable
NumberEight and SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe
NewsMar 11, 2026

NumberEight and SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe

NumberEight, an ID‑less audience intelligence firm, has teamed up with audio monetization platform SoundCast to embed its predictive Affinity Audiences across SoundCast’s European podcast inventory. Early tests show a 132 % lift in addressability and a 78 % improvement in targeting accuracy...

By Sounds Profitable
Lemonada Media Partners with Charles Barkley’s Round Mound Media and Justin Hartley’s ChangeUp Productions to Launch New Podcast
NewsMar 11, 2026

Lemonada Media Partners with Charles Barkley’s Round Mound Media and Justin Hartley’s ChangeUp Productions to Launch New Podcast

Lemonada Media has teamed with Charles Barkley’s Round Mound Media and Justin Hartley’s ChangeUp Productions to launch the original audio‑video podcast “So U Think U Can Sports?”. Hosted by comedian Eliot Glazer, the ten‑episode series will feature interviews with legendary...

By Sounds Profitable
The Bigger Picture Behind Apple HLS
NewsMar 11, 2026

The Bigger Picture Behind Apple HLS

Apple Podcasts is rolling out HTTP Live Streaming (HLS) support, enabling creators to publish identical video and audio versions of episodes that can be switched seamlessly on iPhone, iPad, Vision Pro and the web. HLS will handle video‑enabled podcasts while RSS...

By Sounds Profitable
Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More
NewsMar 10, 2026

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Podcast Movement Evolutions will launch at SXSW on March 13‑15, offering free admission and a curated program for podcasters. Podbean announced the immediate shutdown of its dynamic ad‑insertion service in the UK, Europe and the EEA, citing privacy regulation pressures....

By Sounds Profitable
The Really Very Crunchy Podcast Signs with Airwave
NewsMar 10, 2026

The Really Very Crunchy Podcast Signs with Airwave

Airwave announced an exclusive distribution, monetization and marketing partnership with The Really Very Crunchy Podcast, a rapidly growing show in the parenting category. The deal gives the comedy duo Jason and Emily Morrow full‑service network support to scale audience reach...

By Sounds Profitable
BBC Studios Set to Partner with Bauer Media Audio in First of Its Kind Commercial Deal in Seven European Markets
NewsMar 10, 2026

BBC Studios Set to Partner with Bauer Media Audio in First of Its Kind Commercial Deal in Seven European Markets

BBC Studios has teamed with Bauer Media Audio to become the exclusive third‑party seller of its podcast advertising in seven European markets – Sweden, Norway, Denmark, Finland, Poland, Slovakia and Portugal. The deal, executed through Bauer’s audioXi digital audio marketplace,...

By Sounds Profitable
In Good Company: Companion Announces Premiere Slate of Creator-Led Shows Exploring Culture, Connection, and the Human Experience
NewsMar 10, 2026

In Good Company: Companion Announces Premiere Slate of Creator-Led Shows Exploring Culture, Connection, and the Human Experience

Companion announced its first creator‑led audio and video podcast slate, featuring a mix of entertainment icons, mental‑health experts, and STEM communicators. The company will finance, produce, and distribute the shows through its Companion Arts studio, offering end‑to‑end services while preserving...

By Sounds Profitable
Podstock Launches ‘Agent’, an AI Assistant for Podcast Analytics & Operations
NewsMar 10, 2026

Podstock Launches ‘Agent’, an AI Assistant for Podcast Analytics & Operations

Podstock unveiled Agent, an AI‑powered assistant embedded in its analytics platform, to automate podcast‑business workflows such as performance reporting, inventory planning, and campaign execution. The tool pulls real‑time data from each organization’s Podstock instance, answering ad‑hoc queries and generating multi‑show...

By Sounds Profitable
The History Chicks Partners with Airwave
NewsMar 9, 2026

The History Chicks Partners with Airwave

The History Chicks has signed an exclusive partnership with the Airwave podcast network, covering distribution, monetization, and marketing for its flagship show. The Recappery will migrate to Airwave’s platform, joining a roster of history‑focused podcasts. Airwave will provide host‑read and...

By Sounds Profitable
Fearless Journalist & Zeteo Founder Mehdi Hasan Enters Advertising Partnership with Libsyn for Two Flagship Podcasts
NewsMar 9, 2026

Fearless Journalist & Zeteo Founder Mehdi Hasan Enters Advertising Partnership with Libsyn for Two Flagship Podcasts

Libsyn announced a one‑year advertising partnership with journalist Mehdi Hasan to monetize his two flagship podcasts, *Mehdi Unfiltered* and *We’re Not Kidding Mehdi & Friends*. The deal leverages Libsyn Ads’ dynamic ad insertion, host‑read spots, and programmatic buying to connect...

By Sounds Profitable
Senior Producer, Video
NewsMar 9, 2026

Senior Producer, Video

Lemonada Media announced a full‑time Senior Producer, Video position to lead video production for its expanding podcast slate. The role will design end‑to‑end workflows, edit long‑form episodes, and create short‑form cutdowns for platforms like YouTube, TikTok and Instagram, with a...

By Sounds Profitable
Head of Creator Support
NewsMar 9, 2026

Head of Creator Support

Fourthwall announced a search for a Head of Creator Support to lead and scale its creator assistance function. The role combines strategic oversight of people, processes, and tools with hands‑on ticket resolution, emphasizing an AI‑first mindset. Candidates must master Zendesk,...

By Sounds Profitable
Forget Podfade – Let’s Talk About Creator Fade
NewsMar 6, 2026

Forget Podfade – Let’s Talk About Creator Fade

Industry commentator challenges the term “podfade,” arguing it mislabels creators who end shows. New data from The Creators 2025 shows podcast creation has reached mainstream adoption, with roughly one in six listeners having produced a podcast. However, only 12% of those...

By Sounds Profitable
Pod Digital Media Expands Growth Audience Marketplace for Brands in 30+ Markets
NewsMar 6, 2026

Pod Digital Media Expands Growth Audience Marketplace for Brands in 30+ Markets

Pod Digital Media (PDM) has entered a multi‑year partnership with One Venture Group to launch a growth audience marketplace spanning more than 30 U.S. markets and 72 live events. The platform matches brands with high‑value cultural audiences—such as jazz fans,...

By Sounds Profitable
Podscribe Launches AI Chatbot and Introduces YouTube SmartModeling to Improve Podcast & Video Ad Measurement
NewsMar 6, 2026

Podscribe Launches AI Chatbot and Introduces YouTube SmartModeling to Improve Podcast & Video Ad Measurement

Podscribe unveiled two major product upgrades: an AI‑powered chatbot that lets advertisers query the platform’s podcast data in natural language, and YouTube SmartModeling, a new attribution framework for simulcast ads. SmartModeling replaces the old practice of mirroring podcast conversion rates...

By Sounds Profitable
Frequency and Flightpath Join Forces to Streamline Podcast Monetization
NewsMar 6, 2026

Frequency and Flightpath Join Forces to Streamline Podcast Monetization

Frequency and Flightpath announced a strategic partnership that integrates Flightpath’s predictive analytics with Frequency’s Premium Publisher Network marketplace. The combined solution gives podcast publishers real‑time inventory insights, enabling coordinated cross‑network sales and reducing unsold ad slots. By embedding forecasting directly...

By Sounds Profitable
The Real Shift In Spoken Word
NewsMar 4, 2026

The Real Shift In Spoken Word

A recent Edison Research chart shows podcasts and AM/FM radio each capturing roughly 40% of spoken‑word listening time, suggesting a tie. The author argues the metric is misleading because it excludes the rapidly growing video‑first podcast consumption on platforms like...

By Sounds Profitable
Podcast Partner Manager, London
NewsMar 4, 2026

Podcast Partner Manager, London

Spotify announced a Podcast Partner Manager role in London to lead relationships with video and audio creators across the UK, Ireland and the Netherlands. The position focuses on attracting video creators to view Spotify as a primary distribution and monetisation...

By Sounds Profitable
February 2026 Podscribe Rankings Show Continued Dominance at the Top, Breakout Podcast Show Growth, and Major Advertiser Surges
NewsMar 4, 2026

February 2026 Podscribe Rankings Show Continued Dominance at the Top, Breakout Podcast Show Growth, and Major Advertiser Surges

Podscribe’s February 2026 rankings confirm that Crime Junkie, The Daily and The Mel Robbins Podcast remain the three most‑reached shows, collectively pulling roughly 30 million listeners. Breakout performers such as Money Rehab and Kill Tony surged dramatically, reshuffling the top‑ten. Spotify stayed the leading publisher in both audio...

By Sounds Profitable
Programmatic Account Executive
NewsMar 4, 2026

Programmatic Account Executive

AdTonos is hiring a Programmatic Account Executive to manage high‑value partnerships and drive revenue across its product portfolio. The role targets candidates with three to five years of experience in programmatic sales or account management and reports directly to the...

By Sounds Profitable
Excellence, Actually Joins Backyard Ventures to Expand Premium Brand Partnerships
NewsMar 3, 2026

Excellence, Actually Joins Backyard Ventures to Expand Premium Brand Partnerships

Backyard Ventures becomes the exclusive brand‑partnerships representative for the "excellence, actually" podcast, marking the first time the three‑year ad‑free show opens its inventory to sponsors. The Austin‑based agency will manage premium sponsor integrations across audio and digital platforms. Hosted by...

By Sounds Profitable
Creators – Assistant
NewsMar 3, 2026

Creators – Assistant

Creative Artists Agency (CAA) is hiring an Assistant to support the Head of Podcasts in its Los Angeles‑based Creators department. The role combines high‑volume administrative duties, financial tracking, and cross‑department coordination, with an hourly wage of $20‑$22 plus benefits and...

By Sounds Profitable
Sales Planner – Newsletters
NewsMar 3, 2026

Sales Planner – Newsletters

Backyard Ventures, an Austin‑based media partnership agency with over 200 clients, is hiring a Sales Planner for its newsletter vertical. The role blends advertising operations, campaign reporting, client management, and introductory sales tasks, allocating roughly 80 % of time to execution...

By Sounds Profitable
Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution
NewsMar 3, 2026

Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution

Magellan AI has licensed Nielsen’s proprietary DMA® data, adding local‑market measurement to its podcast attribution platform. The integration maps podcast performance onto Nielsen’s 210 standardized U.S. media markets, enabling advertisers to evaluate impact at the geographic level. This capability aligns...

By Sounds Profitable
Podcast Advertising – The Safest Bet
NewsMar 2, 2026

Podcast Advertising – The Safest Bet

Tom Webster’s June 2024 article introduces the research report “Podcast Advertising – The Safest Bet,” which compiles recent studies on podcast ad performance. The report challenges common objections from traditional marketers by showing podcasting’s low‑risk, high‑return characteristics. Findings highlight strong brand...

By Sounds Profitable
Sound You Can See: Podcasting’s Video Dilemma
NewsMar 2, 2026

Sound You Can See: Podcasting’s Video Dilemma

The latest Sounds Profitable study reveals that more listeners have watched a podcast in the past month than have listened to one, signaling a clear shift toward video consumption. Yet, simply uploading a podcast to YouTube does not guarantee success;...

By Sounds Profitable
Goalhanger: Over Three Million Views, Streams and Downloads in 48 Hours
NewsMar 2, 2026

Goalhanger: Over Three Million Views, Streams and Downloads in 48 Hours

Goalhanger swiftly launched emergency episodes of its flagship shows after Iran’s Supreme Leader was killed, amassing more than three million views, streams and downloads within 48 hours. The four episodes—The Rest Is Politics, The Rest Is Politics: US, The Rest...

By Sounds Profitable
Focus 360 Names Karen Henderson Senior VP of Sales
NewsMar 2, 2026

Focus 360 Names Karen Henderson Senior VP of Sales

Focus 360 LLC announced the appointment of Karen Henderson as Senior Vice President of Sales. Henderson arrives from Katz Media Group, bringing extensive experience across terrestrial radio, satellite, and out‑of‑home advertising. In her new role she will steer sales strategy...

By Sounds Profitable
Account Manager
NewsFeb 27, 2026

Account Manager

Acast, the leading podcast marketplace with over 140,000 shows and 3,300 advertisers, is hiring an Account Manager to drive revenue from agency and direct advertiser clients. The role will manage end‑to‑end podcast ad campaigns, develop strategic account plans, and provide...

By Sounds Profitable
Production Coordinator – Studio (US Filming)
NewsFeb 27, 2026

Production Coordinator – Studio (US Filming)

Goalhanger is hiring a Production Coordinator in South London to manage a studio‑based, "as live" sports podcast for Netflix during June and July. The role demands at least two years of broadcast coordination experience, with a strong emphasis on handling...

By Sounds Profitable
Senior Producer (Producer IV) – Left, Right & Center
NewsFeb 27, 2026

Senior Producer (Producer IV) – Left, Right & Center

KCRW is hiring a Senior Producer (Producer IV) to lead its flagship political podcast and national radio show, Left, Right & Center. The role, reporting to the Chief Content Officer, will shape editorial vision, manage guest bookings, and expand the program across...

By Sounds Profitable
Edison Research to Present The Infinite Dial 2026
NewsFeb 26, 2026

Edison Research to Present The Infinite Dial 2026

Edison Research, now part of SSRS, will unveil The Infinite Dial 2026 in a March 12 webinar backed by SiriusXM Media. The annual survey, the longest‑running study of U.S. digital‑media behavior since 1998, now includes unprecedented data on AI usage alongside metrics...

By Sounds Profitable