CZECHIA REMAINS POPULAR TRAVEL DESTINATION IN THE HEART OF EUROPE
Czechia welcomed nearly 23.6 million guests in 2025, generating 59.1 million overnight stays and surpassing pre‑pandemic levels. International arrivals rose 4.1% to 10.9 million, with foreign visitors staying longer and spending more. Domestic tourism also grew, adding 2.5% more Czech residents to accommodations. The data signals a durable post‑COVID rebound and expanding appeal beyond Prague to regional destinations.
CHINESE OUTBOUND TOURISM LIKELY TO KEEP GROWING IN 2026
Chinese outbound tourism is set to expand in 2026, driven by a stronger yuan, broader visa‑free access and improved economic confidence. Forecasts predict 165‑175 million trips, roughly a 10 % rise that approaches pre‑pandemic levels. Generation Z now dominates the traveler pool, favoring...
LONG-HAUL DEMAND DRIVES EUROPEAN TOURISM
Long‑haul travelers from the United States, Canada, China, Japan, South Korea and Australia are reshaping European tourism, according to a new Mabrian and Data Appeal report. Direct flights from these six markets grew 5.2% in 2025, spreading visitor flows to...
MEGA PROJECTS AND A CLEAR STRATEGY DRIVE EGYPT'S TOURISM BOOM
Egypt’s tourism rebounded dramatically in 2025, welcoming 19 million international visitors—a 21% year‑over‑year increase—and generating $18‑$24 billion in revenue. The surge is driven by flagship investments such as the Grand Egyptian Museum, which opened in November 2025, and ambitious Red Sea coastal...
THE 2026 WORLD CUP REVENUES GO BEYOND THE TOURISM INDUSTRY
Mexico, alongside the U.S. and Canada, will host 13 matches of the 2026 FIFA World Cup, expecting 836,000 tourists—280,000 of them international. Fan fests across Mexico City, Monterrey and Guadalajara are projected to draw 4.2 million attendees, turning public squares into...
FRANKFURT GREATLY BENEFITS FROM THE TOURISM SECTOR
Frankfurt am Main’s tourism sector delivered roughly €4.92 billion in gross revenue in 2024, underscoring its economic significance. The German Economic Institute for Tourism recorded 71.4 million guest days, with day visitors accounting for three‑quarters of activity. Overnight guests, though fewer, spent...
AIR PASSENGER TRAFFIC IN EUROPE KEEPS GROWING
European airports handled a record 2.6 billion passengers in 2025, a 4.4% rise over 2024 and roughly 5.6% above pre‑pandemic levels. International traffic drove most of the growth, expanding 5.6%, while domestic flights were essentially flat. The continent’s five busiest hubs—Heathrow,...
NEW TOURISM JOBS RESHAPING THE SECTOR
The tourism industry is rapidly creating specialized roles to meet travelers’ demand for authentic, personalized experiences, driven by digital tools, sustainability, and wellness trends. Positions such as Chief Experience Officer, Wellness Curator, and Tourism Data Analyst are emerging across luxury...
NORTH AFRICAN COUNTRIES REPORT HISTORIC TOURISM REVENUE
North Africa’s tourism sector posted a historic $35.25 billion in revenue for 2025, outpacing global averages. Egypt led with $17.8 billion, driven by a 21% jump in arrivals and a record $937 spend per visitor. Morocco recorded a 19% dollar‑growth, generating roughly...
CAMBODIA’S TOURISM REPORTS DIVERSE FIGURES
Cambodia recorded 5.57 million international arrivals in 2025, a 16.9% drop from 2024 and still 15.7% below the 2019 peak. The decline was driven by a sharp fall in land and sea entries, especially from ASEAN neighbors, while air arrivals surged,...
WINE TOURISM IN ITALY DRIVES GROWTH IN THE TRAVEL SECTOR
Italy’s wine tourism is expanding rapidly, offsetting a historic decline in global wine consumption. The sector contributes to a $46.5 billion global market growing at a 12.9% CAGR, with Europe holding 51% share and Italy among the regional leaders. Domestic visitors...
WITH 97 M VISITORS, SPAIN REMAINS POPULAR TRAVEL DESTINATION
Spain recorded a historic 96.8 million international arrivals in 2025, a 3.2% rise over 2024, according to INE’s Frontur and Egatur surveys. Tourist spending jumped to €134.7 billion, up 6.8%, indicating a shift toward higher‑value visits. The United Kingdom remained the top...
TURKEY REPORTED RECORD TOURISM REVENUE IN 2025
Turkey recorded a historic tourism peak in 2025, welcoming roughly 63.9 million visitors and generating $65.2 billion in revenue. Visitor numbers rose 2.7% year‑over‑year, while tourism earnings climbed 6.8%, surpassing government targets. The market mix featured 52.8 million foreign tourists and 11.1 million Turkish...