WWD (Women’s Wear Daily) – Fashion

Untuckit Eyes Expansion as Designer’s First Collection Hits Stores

Untuckit unveiled its first full designer collection, led by creative director Sarah Hand, across men’s and women’s lines this spring. The new assortment expands beyond the iconic untucked shirts into performance, casual, and hybrid pieces for men and three silhouette categories for women, including wrinkle‑free fabrics. The launch coincides with an aggressive wholesale push, adding retailers such as Nordstrom, Macy’s and Amazon, while the company, now generating over $200 million in sales, aims to grow its women’s customer base. Founder Chris Riccobono stresses preserving the brand’s fit‑first DNA while modernizing its aesthetic.