YourStory

YourStory

Publication
0 followers

India’s leading startup/founder publication: journeys, funding, and growth.

7 Inspiring Books that Motivate You to Take Action Today
NewsApr 15, 2026

7 Inspiring Books that Motivate You to Take Action Today

The article curates seven bestselling titles that help readers move from ideas to action, ranging from James Clear’s *Atomic Habits* to Eckhart Tolle’s *The Power of Now*. Each book is presented with a brief rationale—small habits, early‑morning discipline, self‑confidence, singular...

By YourStory
Memes and Matchmakers: Inside Schmooze’s Bet on AI-Led Dating
NewsApr 15, 2026

Memes and Matchmakers: Inside Schmooze’s Bet on AI-Led Dating

Schmooze, a meme‑centric dating app founded by Vidya Madhavan and Abhinav Anurag, is leveraging AI to turn meme swipes into personality signals for more intentional matches. The platform has amassed over 5 million users and logged 3.5 billion meme interactions, feeding an...

By YourStory
4 Must-Read Books that Spark Creativity and New Ideas
NewsApr 15, 2026

4 Must-Read Books that Spark Creativity and New Ideas

Four books are highlighted as practical guides to reviving and strengthening creativity. Austin Kleon’s “Steal Like an Artist” frames originality as remixing existing ideas, while Elizabeth Gilbert’s “Big Magic” tackles fear and encourages courageous action. Michael Michalko’s “Thinkertoys” provides a...

By YourStory
How to Thrive in the Age of AI
NewsApr 15, 2026

How to Thrive in the Age of AI

The article argues that AI literacy—being able to prompt, verify, and collaborate with AI—is now more critical than deep technical expertise. It cites Stanford’s AI Index showing 78% of firms used AI in 2024 and McKinsey’s finding that workflow redesign...

By YourStory
From Transactions to Savings: How PhonePe SBI Card Is Rethinking Rewards
NewsApr 14, 2026

From Transactions to Savings: How PhonePe SBI Card Is Rethinking Rewards

PhonePe has launched a co‑branded SBI credit card that simplifies rewards by giving a flat 5% cashback on all online spend and higher 10% cashback on routine PhonePe transactions such as recharges and utility bills. The card also provides 1%...

By YourStory
From Jugaad to Systems: The Shift Indian Startups Can’t Ignore
NewsApr 14, 2026

From Jugaad to Systems: The Shift Indian Startups Can’t Ignore

Indian founders have long relied on low‑cost, ad‑hoc tools—so‑called "jugaad"—to validate product‑market fit, but the hidden operational debt soon throttles growth. The article argues that the real cost of saving roughly $6 a month is the three hours a day...

By YourStory
KhetiBuddy Is Turning Fragmented Farm Data Into Business Intelligence
NewsApr 14, 2026

KhetiBuddy Is Turning Fragmented Farm Data Into Business Intelligence

Indian startup KhetiBuddy offers a modular SaaS platform that unifies fragmented farm data across crop management, supply chain, ERP, and sustainability. Launched in 2021, its Verdnt upgrade adds weather alerts, satellite monitoring, and pest identification, enabling real‑time decision‑making for mid‑to‑large...

By YourStory
AI Will Automate Work. India’s Next Startup Wave Will Sell Experiences
NewsApr 14, 2026

AI Will Automate Work. India’s Next Startup Wave Will Sell Experiences

Artificial intelligence is rapidly automating routine tasks—from code generation to marketing copy—raising concerns about job displacement. However, the article argues that AI cannot replace human‑centered experiences, which remain valuable as consumers shift from owning goods to buying moments. In India,...

By YourStory
Greengine Deploys World’s First Vertical Algal Biofilm Carbon Capture & Utilization Unit
NewsApr 13, 2026

Greengine Deploys World’s First Vertical Algal Biofilm Carbon Capture & Utilization Unit

Greengine Environmental Technologies has installed its G‑Urban Tree 100x, the world’s first vertical algal biofilm carbon capture unit, at Engineers India Limited’s Gurugram campus. The solar‑powered, modular system uses patented VABT™ technology to capture about 2.25 tonnes of CO₂ annually, equivalent...

By YourStory
How Shipway Is Rewriting the Economics of D2C Shipping
NewsApr 13, 2026

How Shipway Is Rewriting the Economics of D2C Shipping

Shipway, the AI‑driven logistics platform owned by Unicommerce, has reached a Rs 100 crore annualised run‑rate and breakeven adjusted EBITDA after crossing 1 million monthly shipments. Its ShipSense AI engine evaluates warehouse proximity, courier performance, payment mode and return patterns in real time...

By YourStory
Why 98% of Startups Fail? A BigBasket Competitor’s Journey From Early Traction to Shutdown
NewsApr 13, 2026

Why 98% of Startups Fail? A BigBasket Competitor’s Journey From Early Traction to Shutdown

Sushant Junnarkar’s online‑grocery venture captured early traction in the 2010s, reaching 70‑80 orders a day and earning coverage in the Economic Times and Business World. The startup’s low‑inventory model faltered when well‑capitalised rivals like BigBasket entered, raising customer expectations and...

By YourStory
The Dark Stores Behind Blinkit and Zepto: How 10 Minute Delivery Works
NewsApr 12, 2026

The Dark Stores Behind Blinkit and Zepto: How 10 Minute Delivery Works

Quick‑commerce firms like Blinkit and Zepto rely on a network of "dark stores"—compact fulfillment hubs placed within dense customer catchments—to deliver everyday essentials in as little as ten minutes. Inamo, a back‑end specialist, designs the store layout, picking processes and...

By YourStory
P. C. Chandra Jewellers Welcomes Actor Ayushmann Khurrana as Brand Ambassador, Accelerating Its Pan-India Expansion
NewsApr 10, 2026

P. C. Chandra Jewellers Welcomes Actor Ayushmann Khurrana as Brand Ambassador, Accelerating Its Pan-India Expansion

Indian jeweller P.C. Chandra announced Bollywood actor Ayushmann Khurrana as its new brand ambassador, a move designed to accelerate its pan‑India expansion. The brand, known for handcrafted heritage and family‑run values, is opening new stores across tier‑2 and tier‑3 markets....

By YourStory
BP Ventures Asia and Middle East Managing Director Sophia Nadur Exits
NewsApr 9, 2026

BP Ventures Asia and Middle East Managing Director Sophia Nadur Exits

Sophia Nadur, managing director for Asia and the Middle East at BP Ventures, announced her exit to build a portfolio of non‑executive director and advisory roles. Nadur had overseen BP Ventures’ investments in EV‑focused startups such as BluSmart, Zingbus and...

By YourStory
YourStory | Pulse