MWC26: Sinch CEO on APIs, Agentic AI

Why It Matters

Sinch’s role as an operator-facing aggregator and verifier positions it to capture growth as carriers expose APIs and as AI agents multiply messaging volumes, while its trust-focused platform addresses critical security and monetization needs for the telecom and enterprise messaging ecosystem.

Summary

At MWC26 Sinch CEO Linda Pang positioned the company as a global CPaaS aggregator that connects brands, governments and regulators to consumers across messaging, email and voice at scale, handling nearly one trillion transactions annually. She said Sinch’s long-standing operator relationships and aggregation layer simplify developer access to standardized operator APIs and help carriers monetize messaging and verification services. Pang emphasized trust, identity and verification as core priorities amid rising misuse risks, and framed Sinch as the trusted infrastructure to support an expected surge in communications driven by agentic AI and conversational voice. The company is focusing on developer and agent experiences rather than building agents itself, betting on channels—messaging, email, voice—as the primary outlets for AI-driven workflows.

Original Description

Laurinda Pang, CEO at communications platform-as-a-service (CPaaS) specialist Sinch, discusses the company’s relationship with mobile network operators, its role in the network API ecosystem, the impact of agentic AI on comms interactions and why voice is sexy again.

Featuring: Laurinda Pang, CEO, Sinch

Filmed March 2026

#telecomtv #mwc26 #sinch