Konodrac Launches Smart TV Self-Promotion Platform

Why It Matters

The platform gives broadcasters precise targeting and real-time performance metrics, turning a costly, manual process into a revenue-generating, measurable channel. This capability is critical as audience fragmentation forces media companies to integrate linear and digital strategies for sustainable growth.

Key Takeaways

• Automates TV self‑promotion with data‑driven targeting
• Enables segment‑specific promos across linear, HbbTV, OTT
• Provides real‑time analytics from impression to D+7 performance
• Cuts production costs and reduces unnecessary impressions

Pulse Analysis

The television landscape is splintering as viewers drift from linear channels to hybrid broadcast, OTT services, and interactive apps. Broadcasters, traditionally reliant on blanket self‑promotion spots, now face dwindling efficiency and limited insight into audience response. Konodrac’s Smart Self‑Promotions platform tackles this shift by converting generic promos into automated campaigns that draw on census‑level audience data. By segmenting viewers—current, lapsed, or non‑viewers—the system delivers tailored messages across connected TV environments, restoring relevance while laying the groundwork for measurable outcomes.

At the core of the solution is HbbTV, the open hybrid TV standard that bridges linear broadcast with interactive web features. The platform can inject dynamic call‑to‑action elements—QR codes, download prompts, or instant VOD links—directly into the broadcast stream. Viewers may jump to a programme’s start, add it to favourites, or set alerts without leaving their TV. This seamless integration enables broadcasters to activate cross‑platform viewing, capture real‑time interaction data, and synchronize promotional efforts across devices, enriching the viewer experience while feeding the analytics engine.

From a business perspective, automation translates into lower production overhead and fewer wasted impressions, as frequency caps and territorial targeting are applied at the household or device level. Full‑funnel analytics report real impressions, interactions, and conversion metrics such as D+1 and D+7 performance, giving marketers a clear view of editorial ROI. As self‑promotion inventory becomes a revenue‑generating asset for OTT acquisition and installed‑base growth, the platform positions broadcasters to compete more effectively in a fragmented market and to monetize audience data with confidence.