GrowthRise Mastermind Recap Jan 13, 2026
Today we held our weekly GrowthRise Mastermind call. Below is the recap post on the topics we covered today.
6 Marketing Trends You Need to Focus on in 2026
6 Marketing Trends You Need to Focus on in 2026 written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast, host John Jantsch shares six...
Where Agency Revenue Is Heading: Fewer Big Retainers, More Mid-Market Retainers, and Longer Engagements
Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple – get a temperate check on the digital agency world and give folks a benchmark for...
Building a Content Engine for Your Company
If you’re creating content for business and not seeing results, it’s likely because you’re missing the engine behind it. What Is a Content Engine? A content engine is a system ... The post Building a Content Engine for Your Company appeared...
How to Automate Your Workday with Google Workspace Studio: A Real-World Example
Google Workspace Studio (formerly Google Flows) is the agent you’ve been looking for. If you’re a Google Workspace customer, this is the automation system for AI that will make your life easier and more productive. It ties into the rest...
GrowthRise Mastermind Recap Jan 6, 2026
Today we held our weekly GrowthRise Mastermind call. Below is the recap post on the topics we covered today.
AI Is Doing Everything We Said It Never Would—And Sooner Than You Thought
Never is sooner than you think. “AI will never…” Make a decent ad? They’re in production. Make a hit song? Walk My Walk topped Spotify’s charts. Star in a film? Tilly Norwood would like a word with you. Betting on...
The SAUCE Framework For Better Content Marketing
My niece has been one to keep a hot sauce bottle in her purse long before Beyoncé mentioned it. She doesn’t settle for mediocre flavor and has a backup to ... The post The SAUCE Framework For Better Content Marketing appeared...
One Leadership Habit That Will Transform Your 2026
A simple change in how you recognize success can reshape culture, unlock collaboration, and raise performance.
How to Do B2B Keyword Research Using Ubersuggest
When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play. But the answer is always the same: “Content matters.” This is especially true in the world of B2B, where conversions tend to take...
What Is an Influencer? A Guide to Influencer Marketing
People trust the creators they follow every day. That’s why influencer marketing has become such a big part of how brands grow. The numbers back it up. A staggering 92 percent of consumers trust recommendations from influencers more than traditional...
Top 10 Duct Tape Marketing Podcast Episodes of 2025
Top 10 Duct Tape Marketing Podcast Episodes of 2025 written by John Jantsch read more at Duct Tape Marketing As we close out 2025, I’ve been reflecting on the conversations, insights, and big ideas that shaped this year on the Duct...
Unlock AI’s Hidden Power: Why This Simple Prompt Hack Gets You Better Results Every Time
Pop quiz. Which is the better AI prompt? “Think carefully, then show your answer and your explanation.” “Think carefully, explain your answer, then show it.” Believe it or not, as illogical as it is to us, the second version is...
B2B Marketing Strategies: A Complete Guide
B2B marketing often gets treated like a second-class citizen compared to B2C. But here’s the truth: business-to-business marketing is growing fast and generating real results across industries. Eighty percent of B2B buyers expect a B2C-like experience when interacting with brands....
Top Tracking Issues We Help Our Clients With
You’re investing in ads and other marketing strategies, but have you ever stopped to think about the data you’re using to inform those investments? For many companies, the biggest blind spot is tracking. Hidden misfires are skewing channel reporting and...
Discover Why MarketingProfs B2B Forum Feels Like Home for Marketing Professionals
“Home isn’t a place, it’s a people.” – paraphrasing Thor Ragnarok Lots of events build community in some fashion. I’ve had the pleasure and privilege to speak at many of them, from Boston to Melbourne. Lots of events create value...
Why Your Business Needs a Marketing Operating System
Why Your Business Needs a Marketing Operating System written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing:...
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GrowthRise Mastermind Recap Dec 9, 2025
Today we held our weekly GrowthRise Mastermind call. Below is the recap post on the topics we covered today.
Grow Your Business with the Marketing Hourglass Framework
Grow Your Business with the Marketing Hourglass Framework written by John Jantsch read more at Duct Tape Marketing I created the Marketing Hourglass™ after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy...
Why Great Employees Don’t Always Make Great Managers
Why Great Employees Don’t Always Make Great Managers written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview: In this episode of the Duct Tape Marketing Podcast, host John Jantsch talks with Ashley Herd...
Unlocking Disney-Level Event Success: Why MAICON’s Small Touches Create Magic
The very best events function a lot like Disney World. If you’ve never been to Disney World, it’s a case study in people engineering, in behavioral engineering. Disney invests crazy amounts of time, effort, and money to steer hordes of...
The Most Powerful Growth Engine in AI: Freemium Fueled Word of Mouth
The proven path to generating scalable word of mouth for B2C and B2B AI products
Bridging the AI Gap: Why Infrastructure Remains the Biggest Hurdle in AI Automation
The greatest gap in AI today is between GPT and app. There is a moderate learning curve in using foundational generative AI, things like learning how to prompt. This is where a lot of people start their journey, and it’s...
The 2025 State of Digital Agencies: It’s Still Rough Out There, but Slowly Improving; and Is AI Really a Threat?
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and my investors. Their fears, concerns, successes, and trends are bellwethers for our field as a whole....
Using AI to Convert More Leads and Save Time
Using AI to Convert More Leads and Save Time written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Joe Gagnon, co-founder and...
36 Video and Podcast Content Frequently Asked Questions
Expert answers to remote podcast and video production questions. How remote recording works, options for support, pricing, ROI, and analytics. The post 36 Video and Podcast Content Frequently Asked Questions appeared first on Content Monsta by A. Lee Judge.
Mastering Generative AI: How One Workshop Transformed B2B Marketing in London
Today’s was a special day for me and for the Trust Insights team. After literally years of discussion and ideation, today is our first event, the Generative AI for B2B Marketers workshop in London. We sold out weeks ago –...
How to Spot and Defeat the “Right Problem, Wrong Solution” Manipulation Tactic That’s Everywhere
Right problem, wrong solution. This is one of the most manipulative tricks we have at our disposal today, and you see it everywhere – in sales techniques (the Challenger Sales ‘reframe’), in politics, in media. It’s a brain hijack, and...
The 8 Things No One Tells You About 'Prosumer' Vibe Coding (That You Need To Learn To Build a Real B2B App)
"The AI does the coding. You still do a lot of the engineering, though."
The Pinball Customer Journey Has Replaced the Marketing Funnel
I like the marketing funnel. It’s a great analogy, and has served me well for years. I *STILL* think it works reasonably well as a way to describe how businesses experience the various points at which they engage/interact with users...
Become Impossible to Ignore: Market Eminence with David Newman
Become Impossible to Ignore: Market Eminence with David Newman written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back David Newman—keynote speaker,...
NEW: Upload Your Agency’s Logo and Customize Your Audience Research Graphs
It’s new feature month over here at SparkToro (given we’ve just launched Take Action and the enhanced usage-graph visuals), and we’re continuing the streak with the long-requested addition of white labeled, exportable graphs. Now, with an Agency/Enterprise tier account, you...
GrowthRise Mastermind Recap Nov 18, 2025
Today we held our weekly GrowthRise Mastermind call. Below is the recap post on the topics we covered today: cold email effectiveness and its infrastructure, campaign management and black friday sales strategy.
NEW: AI Tool & Social Network Usage Graphs Are in SparkToro
SparkToro’s data visualization just got a major upgrade, but rather than tell you about it, I’ll show you: BOOM. Rather than the previous visualization showing only the usage vs. country-level average, the new graph displays exactly the information you’ve been requesting:...
4 Pillars for Social Selling
4 Pillars for Social Selling written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Lorenzo Johnson, Director of Revenue Management and partner...
NEW in SparkToro: Take Action Combines Real Audience Data with LLM Magic to Give You Actionable Marketing Takeaways
Let me lay out the biggest challenges folks tell us they have with SparkToro in 2025: The audience data y’all provide is interesting, but I don’t know what to do next Making the connection between our audience’s behaviors and our marketing actions...
How to Measure Content Marketing ROI
Content marketing ROI is often miscalculated because it is based on a short time frame, a single piece of content, or even a single campaign. Instead, it should be measured ... The post How to Measure Content Marketing ROI appeared first...
SuperMe 1.0 Is Live. Introducing Perspective Search
I’d like to thank many of you for testing SuperMe over the last few months.
It’s Not Just You. Everyone Is Paying a Lot More for AI Engineers. Especially Equity.
"While equity has skyrocketed across all levels, salary increases have been much more modest"
If You Ever Think "Should I Fire This Person?" Even Once ... Well, Then It's Time
"If you’re genuinely thinking “Should I fire this person?” it means they’ve crossed the line from “good but needs development” to “this isn’t working.”
10 Questions to Ask Before You Hire a Marketing Agency, Consultant, or Fractional CMO
10 Questions to Ask Before You Hire a Marketing Agency, Consultant, or Fractional CMO written by Sara Nay read more at Duct Tape Marketing By Sara Nay, CEO at Duct Tape Marketing If you’re hiring a marketing agency or fractional CMO, these...
GrowthRise Mastermind Recap Oct 21, 2025
This week’s Enterprise SaaS Mastermind focused on integrating cold outreach with HubSpot, scaling campaigns using AI agents, and improving lead quality from Meta and LinkedIn ads. Founders shared practical tactics for balancing automation with human oversight, optimizing budgets, and building...
The Top 10 Mistakes I See In The VP of Sales Hiring Process
"The best VPs of Sales always have at least 2-3 great folks lined up to come with their to their next role. Just ask. Ask who those 2-3 are."
Why Pay for Remote Video Production
If you already have someone on your team who can edit videos, it’s fair to ask, “Why would we pay an outside agency?” In reality, remote video production doesn’t require ... The post Why Pay for Remote Video Production appeared first...
AI Won’t Show Your Business If You Hide Your Pricing—Here’s Why
This is a gentle reminder to everyone who has a commercial website without pricing on it. When someone asks ChatGPT/Gemini/AI the following: “Hey ChatGPT, I’m looking to hire a new PR agency. I’m specifically looking to get in with influencers,...
Why Hope Is a Leadership Strategy
Why Hope Is a Leadership Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Julia Garcia, psychologist, speaker, and author...
Why Marketers Are Getting Kicked Off Reddit (And How to Survive)
I feel a tiny bit sorry for all the marketers rushing to join and participate on Reddit after hearing lots of pundits say Reddit is where AI gets its answers. There’s a reason for that. It can be an exceptionally...
From Zero to Eight Figures in 18 Months: Decagon CEO’s Playbook for AI-Native SaaS Growth. And Why They Partnered With Accel
"What's key: weekly touchpoints with every customer. Every single one."
The Human Side of AI Branding
The Human Side of AI Branding written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Mark Kingsley, renowned brand strategist, consultant, and...
![11 Marketing Myths [Part 1]](https://annhandley.com/ah/wp-content/uploads/2024/07/unnamed.jpg)
11 Marketing Myths [Part 1]
Ann Handley dispels five commonly held marketing myths - from whether social media is still worth it to the most critical email metric. The post 11 Marketing Myths [Part 1] appeared first on Ann Handley.