InfiniGrow acquisition advances Amplitude’s AI vision by expanding intelligent analytics across marketing and revenue use cases

Amplitude, Inc. has acquired InfiniGrow, an AI marketing analytics company. The acquisition reinforces Amplitude’s focus on making analytics actionable and helping marketers move faster, make smarter decisions, and drive business outcomes from a single platform.

Marketers have more data than ever, but acting on it is hard. Too often, insights live in dashboards while decisions happen somewhere else. The InfiniGrow team will help Amplitude close that gap by evolving analytics from reporting on what already happened into actionable insights that help teams measure, forecast, and optimize the impact of marketing on revenue.

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“InfiniGrow built AI to answer the hardest questions marketers face, and that’s exactly what Amplitude does,” said Spenser Skates, co-founder and CEO of Amplitude. “Together, we’re turning complex data into clear decisions teams can act on confidently.”

Across marketing teams, analysts play a critical role in defining sessions, connecting customer journeys, and maintaining trust in the data. To strengthen that foundation, Amplitude is doubling down on session-based analytics by making sessions first-class across the platform and preserving session context over time. This ensures marketing actions are rooted in accurate insights and clearly tied to real business outcomes. Without that foundation, action becomes guesswork.

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InfiniGrow’s AI-powered marketing analytics builds on this foundation by helping teams measure, forecast, and optimize how marketing drives revenue. With advanced what-if analysis and scenario modeling, marketers can explore tradeoffs, test assumptions, and iteratively plan and allocate budgets using AI-driven forecasts.

“We built InfiniGrow to apply AI to the real decisions marketers face every day, grounded in clean and contextual customer journey data,” said Daniel Meler, co-founder and CEO of InfiniGrow. “Joining Amplitude allows us to scale that work and contribute to a broader AI analytics vision that empowers teams to act with confidence.”

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