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B2B GrowthNewsDIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising
DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising
B2B Growth

DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising

•November 11, 2025
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MarTech Series
MarTech Series•Nov 11, 2025

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Why It Matters

By combining AI insights with the trusted reach of television, DIRECTV Elect gives political campaigns a scalable, data‑driven way to target undecided voters on the fastest‑growing media channel, potentially reshaping ad‑spend allocation in the $10.8 billion election market.

DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising

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