DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising

Why It Matters

By combining AI insights with the trusted reach of television, DIRECTV Elect gives political campaigns a scalable, data‑driven way to target undecided voters on the fastest‑growing media channel, potentially reshaping ad‑spend allocation in the $10.8 billion election market.

Summary

DIRECTV Advertising unveiled DIRECTV Elect, an AI‑powered CTV platform for political advertising, leveraging its addressable TV expertise to reach over 130 million monthly active users across DIRECTV and national cable networks. The service blends AI‑driven voter sentiment insights from DIRECTV Advantage with granular geo‑targeting and premium live‑sports inventory, allowing campaigns to tailor messages by zip code, district and state. Political ad spending is projected at $10.8 billion in 2025‑26, with 83 % earmarked for TV and CTV expected to grow to $2.5 billion, highlighting a shift toward streaming. Nielsen reports streaming accounts for 45.2 % of total watch‑time, and a DIRECTV survey shows 61 % of adults trust political ads on TV, giving the platform a credibility advantage.