Genesys Cloud Enables Aterian to Deepen Customer Loyalty Across Global Marketplaces and Reduce Costs by 65%

Why It Matters

The cost and efficiency gains demonstrate how AI‑driven cloud CX platforms can deliver rapid ROI for fast‑growing e‑commerce brands, while the uplift in agent satisfaction underscores the strategic value of human‑plus‑AI workflows for sustaining growth and brand loyalty.

Summary

Genesys Cloud’s AI‑powered Experience Orchestration platform has helped Aterian, the multibrand consumer products maker behind Squatty Potty, cut its cost of ownership by 65% while reducing average handle time by roughly 25%. By unifying channels across Amazon, Walmart, eBay, Temu and Shopify and embedding both Genesys and proprietary AI, Aterian automated nearly half of its interactions, boosting agent satisfaction 33% and enabling more empathetic, scalable service. The transformation allows the company to expand into new product lines and marketplaces without sacrificing personalized, emotionally intelligent customer experiences.