Salesforce Survey Reveals AI Is the #2 Growth Tactic for 2026 as Irish Sales Teams Turn to Agents
•February 4, 2026
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Companies Mentioned
Why It Matters
AI‑driven agents are eliminating administrative friction, boosting quota attainment and giving firms a measurable competitive advantage in a talent‑tight market.
Key Takeaways
- •AI agents adopted by 87% of Irish sales firms.
- •Agents expected to cut prospect research time 36%.
- •Top sellers 1.7× more likely to use prospecting AI.
- •Data hygiene priority for 79% of high performers.
- •Gen Z reps spend only 35% of time selling.
Pulse Analysis
The latest Salesforce State of Sales report confirms that artificial‑intelligence agents have moved from experimental pilots to a mainstream growth lever. Across more than 4,000 sales professionals worldwide, AI ranks as the #2 tactic for revenue expansion in 2026, and Irish respondents are leading the charge. With 87 percent of Irish firms already applying AI to prospecting, forecasting or email drafting, the technology is no longer a differentiator but a baseline expectation. This rapid diffusion reflects broader market pressure to hit ever‑higher quotas while headcount growth stalls, prompting organisations to automate repetitive tasks and accelerate pipeline velocity.
Beyond headline adoption rates, the survey uncovers the concrete productivity gains that agents deliver. Sellers estimate a 36 percent reduction in time spent on prospect research and email composition, translating into several hours of selling time each week. For Gen Z reps, whose selling time averages just 35 percent of the workday, AI agents reclaim valuable minutes lost to manual data entry. However, the effectiveness of these bots hinges on clean, unified data; 79 percent of high‑performers prioritise data hygiene, compared with just over half of their peers. Companies that invest in data cleansing see more accurate insights and higher conversion rates from AI‑generated outreach.
From a strategic perspective, AI agents are reshaping the economics of the sales function. High‑performing teams are 1.7 times more likely to use prospecting agents, linking automation directly to revenue outperformance. As adoption scales toward 2027, organisations that embed agents across the entire sales cycle can expect not only faster onboarding and deal quoting but also a 10‑fold increase in lead conversion, as Salesforce cites in its own pilot results. Executives should therefore treat AI agents as a core component of go‑to‑market architecture, pairing them with robust data governance and continuous training to sustain the productivity uplift.
Salesforce survey reveals AI Is the #2 Growth Tactic for 2026 as Irish Sales Teams Turn to Agents
As sales teams kick off 2026 with ambitious new quotas, they’re turning to AI, especially agents, to hit their numbers. A new survey of more than 4,000 sales professionals, including 100 in Ireland, reveals AI as a top tactic to drive company growth this year.
The data also reveals why: Sales teams are increasingly stretched between changing customer demands and limited bandwidth to meet them. The real drag on productivity, the research suggests, isn’t effort or skill; it’s administrative bottlenecks, a challenge hitting Gen Z sellers hardest. This year, they’re turning to AI and agents to do more with what they have: 87% of Irish sales leaders with agents say they’re critical for meeting business demands.
By improving productivity, these agents are freeing sellers to do what they do best. “We want to kill the busywork so our teams can focus on what actually moves deals forward: building relationships and driving success,” said Adam Alfano, EVP of Sales at Salesforce. “AI agents make that possible.”
Detailed Findings:
Sellers are doubling down on AI agents and deploying them across the entire sales cycle.
AI adoption in sales is already mainstream: 87% of Irish sales organisations currently use some form of AI for tasks like prospecting, forecasting, lead scoring, or drafting emails.
Irish sellers using AI report meaningful value: 89% say AI deepens customer understanding, and 79% say it makes their job less stressful.
AI agent adoption is accelerating quickly: 48% of Irish sellers say they’ve used agents, and just over half (51%) plan to by 2027. Once fully implemented, Irish sellers expect agents to cut prospect research time by 36% and email drafting by 36%, giving sales teams meaningful time back in their day.
Alfano revealed how his own teams use AI agents to drive impact. “AI agents have changed how we operate,” he said. “They help us onboard reps and quote complex deals faster and personalise outreach with better intel. Plus, they’re prospecting24/7. It’s not just efficiency gains in one department, agents are reshaping our entire sales engine.”
Top-performing sellers are 1.7 times more likely to use prospecting AI agents for outreach than underperformers.
39% of Irish sales reps point to cold calling as the worst part of their job, yet a strong pipeline requires more contacts and more engagement than teams can deliver on their own.
Despite devoting nearly one full day of their workweek to prospecting efforts, 41% of Irish sellers say they lack bandwidth to do adequate cold outreach.
To close the capacity gap, 47% of Irish sales professionals are using AI for prospecting, with another 51% planning to do so in the future.
92% of global sellers with AI agents say it benefits their prospecting efforts.
Globally, high performers (sellers who have substantially increased year-over-year revenue) are 1.7 times more likely to use agents to help with prospecting than underperformers who merely maintained or decreased YOY revenue.
“At Salesforce, we use agents to work all our untouched leads,” said Alfano. “We used to let these leads fall to the floor like sawdust. Now, agents sweep them up and sift for gold. In four months, agents contacted 130,000 leads and created 3,200 opportunities. Next year, we believe these numbers will be 10 times higher.”
Administrative friction is hitting the lower rungs of the career ladder hardest.
The grunt work tax is real: While the average seller spends 40% of their time selling, Gen Z reps overall are trapped at just 35%, losing approximately two full hours each week to manual data entry that senior reps spend researching prospects and building relationships.
They’re also navigating a mentorship drought:
46% rarely get feedback on their sales conversations.
47% don’t get enough roleplay opportunities before customer calls.
When asked what prevents effective enablement, Gen Z points to lack of manager time as the #1 obstacle, while millennials, Gen Xers, and baby boomers cite lack of access to data and insights.
The result? Gen Z is eyeing the exits. More open to leaving their job than any other generation, they cite lack of advancement opportunities as the primary driver.
Sales teams, particularly high-performing ones, are tackling messy data to better support AI initiatives.
To get the most from AI, sales professionals are focusing on trusted, connected data, with high performers leading the charge.
Over half of Irish sales leaders with AI (54%) say disconnected systems are slowing down their AI initiatives.
To help, 73% of Irish sales professionals are focusing on data cleansing. Doing the unglamorous but essential work of removing duplicates, correcting errors or omissions, and standardising formats across siloed systems to maximise their AI returns.
High performers take it further:
79% prioritise data hygiene compared with only 54% of underperformers overall.
“The secret sauce for sales AI agents is unified data,” Alfano noted. “Stand-alone agents without comprehensive customer context tend to fail. To get accurate results, agents need the full picture. Otherwise, you get garbage outputs.”
Read the full State of Sales report here
See more stories here.
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