Shirofune Names Direct Agents as a Flagship U.S. Partner to Advance AI-Driven Retail Media Automation

Why It Matters

By bringing proven AI automation to the U.S. retail media market, the partnership promises sizable efficiency gains and revenue growth for brands amid rising ad costs and campaign complexity, accelerating broader adoption of automation across North American agencies.

Summary

Shirofune, Japan’s leading digital advertising automation platform, announced a strategic partnership with Direct Agents, a U.S. growth and performance marketing agency, at Amazon Ads unBoxed, designating Direct Agents as a flagship partner for its AI‑driven retail media automation suite. The collaboration will embed Shirofune’s real‑time keyword bidding, dynamic budget reallocation and performance calibration tools into Direct Agents’ Amazon Ads operations, delivering a reported 27%‑47% cut in ad‑management time and a 44% lift in attributed revenue for a CPG brand that increased its Amazon spend by 12%. The deal marks Shirofune’s first major U.S. expansion, extending technology trusted by over 10,000 Japanese advertisers to American brands and agencies while establishing a joint feedback and education program to grow an AI‑enabled agency ecosystem.