GTM That Actually Works with Sivan Pliskov

Why It Matters

Her framework gives startups concrete, testable steps to avoid common traps—pilot-land, fuzzy value propositions, and stalled deals—helping founders prioritize actions that create predictable revenue and scalable distribution. Confidence: 85

Summary

Sivan Pliskov delivered a practical, no-hype guide to go-to-market (GTM) strategy focused on turning early traction into repeatable growth. She emphasized the typical GTM evolution—founder-led learning, then product-led scaling, and finally partnership/ecosystem distribution—and warned against scaling before you have predictable mechanics. Pliskov identified three core GTM frictions—trust, value-clarity, and activation—and recommended concrete fixes: one measurable case study, KPI-bound pilots, quantified outcomes, targeted ICP messaging, and continual problem interviews to sharpen positioning. She stressed that especially in AI, engineered trust and clear, immediate ROI are essential to move prospects from pilots to paying customers.

Original Description

This session focuses on building a Go-To-Market engine that actually works in early-stage startups. We cover how to move from first customers to repeatable growth by defining the right ICP, clarifying a measurable outcome, and identifying scalable acquisition channels. The session is highly practical, combining proven frameworks with real EMEA startup examples, and includes interactive exercises to help founders diagnose their biggest GTM friction - whether that’s trust, value clarity, or access - and leave with a clear 90-day action plan.