CIO Sanjay Shringarpure Invites You to Reimagine the Event Experience

Why It Matters

The approach gives event organizers a competitive moat, turning data into immediate revenue and deeper attendee engagement, while AI‑fast software cuts costs and time‑to‑market. It signals a broader shift toward hyper‑personalized, hybrid experiences across the events industry.

Key Takeaways

• AI-driven code generation cuts custom software build time from months to weeks
• Digital twins merge physical events with real-time ecommerce and analytics
• Snowflake data lake powers AI insights for faster event decision-making
• Agentic AI enables synthetic-to-synthetic interactions, redefining software interfaces
• Net‑giver leadership accelerates team trust, risk‑taking, and transformation speed

Pulse Analysis

The live‑events sector is at a crossroads where digital expectations meet the timeless appeal of physical gatherings. At The Freeman Company, CIO Sanjay Shringarpure is leveraging digital twins to create a virtual replica of venues that syncs with real‑time ecommerce and attendee data. This twin acts as a living blueprint, allowing organizers to test layouts, personalize journeys, and monetize interactions on the fly, a capability that traditional event tech has struggled to deliver.

Underlying this transformation is a modern data architecture anchored by Snowflake. By funneling raw sensor feeds, ticketing information, and social signals into a centralized data lake, Freeman can apply generative AI models to surface actionable insights within days rather than months. The speed is further amplified by AI‑assisted code generation, which builds custom applications—from demand engines to asset management tools—in weeks, slashing development costs dramatically. Additionally, the emergence of agentic AI promises a new layer where synthetic agents converse with each other, automating routine tasks and enabling a seamless handoff between digital and physical touchpoints.

Beyond technology, Shringarpure’s “net‑giver” leadership style cultivates high‑trust teams capable of rapid iteration. By investing in individual growth and fostering a culture of shared risk, the organization can execute bold, hybrid experiences faster than competitors. For CIOs, the lesson is clear: blend cutting‑edge data platforms with AI‑accelerated development, and pair it with people‑first leadership to build a defensible moat in an industry increasingly defined by personalized, year‑round engagement.