• ALTR raises $6.4M in expanded seed round led by Demeter with new investors Suntory, Olipop, Tonic Ventures, and Branca International
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Altr

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About Altr

Altr is a jewelry house specializing in lab-grown diamonds, advancing the future of fine jewelry with technologically innovative, ethically crafted pieces. The brand positions itself as the world’s first atelier of lab-grown diamond couture, rooted in India’s long-standing jewelry heritage while serving a global clientele from New York and beyond. Each engagement ring and diamond piece is designed with sustainability in mind, using 100% recycled gold and focusing on purity through Type IIa diamonds, education for consumers and jewelers, and collaboration with top artisans. The company emphasizes artistry, environmental initiatives, and a discerning customer experience for a new generation of lovers seeking the highest quality diamonds.

Recent News

No recent news for this company.

Recent Deals

ALTR Raises $6.4M in Expanded Seed Round Led by Demeter with New Investors Suntory, Olipop, Tonic Ventures, and Branca International

March 23, 2026

Key Team Members

James Beecham

Founder, CEO

Chris Struttmann

Founder, CTO

Edward Hand

VP of Sales

Sandy Pavlik

Vice President of Finance

Lou Senko

Chief Availability Officer

Key Facts

HQ Location

United States

Founded

2016

Employees

11 - 50

Status

Private

Website

https://altr.nyc