ASUS is a global computer hardware company that designs and manufactures a broad range of consumer and professional electronics, including laptops, smartphones, monitors, motherboards, graphics cards, routers, and other components. The company emphasizes innovation and quality across its product lines, serving customers worldwide with products for home, work, and creative professionals. Its portfolio includes gaming-focused devices under the ROG brand and premium creator hardware under the ProArt line, indicating a strong presence in lifestyle, gaming, and enterprise segments. Headquartered in Taiwan, ASUS operates globally with product availability and support across multiple regions.