Circana
About Circana
Circana is a global consumer insights company that combines behavioral data and industry analytics to help brands understand shopper behavior, market trends, and performance across product lifecycles. The company offers integrated data platforms and analytics—including Liquid Data and various solution areas like Market, Consumer, Analytics, and Supply Chain—to measure demand, forecast outcomes, and optimize growth. Its offerings cover multiple industries and retail channels, with emphasis on CP G categories, beauty, food and beverage, apparel, and consumer technology, among others. Headquartered with offices worldwide, Circana positions itself as a comprehensive source of cross‑industry data and analytics for strategic decision making.
Recent News
As Millions Lose Weight on GLP-1s, They're Starting to Turn to Retailers to Refresh Their Wardrobes
If the Price Is Right: Four Key Pricing Strategies to Optimise Trade Plans
GLP-1s and Anhedonia: The Death of Dopamine Snacking
Nex Launches $340 Playground Console in UK to Meet Online Safety Act
Inflation and Fuel Costs Drive Grocery Shoppers to E‑commerce, Data Shows
Two Japanese Blu-Ray Suppliers Commit To Physical Media
This Premium Chocolate Brand Reveals How It’s Surviving the GLP-1 Craze
How 9 Grocers Are Dialing up Their Health and Wellness Moves
Courteney Cox’s Homecourt Doubles Down on Luxe Hand Care with New Exfoliating Product
Ulta Partners With Google Gemini To Power Agentic AI For Beauty Shoppers
EXEC: Nike Makes Change at Innovation Chief, Suffers Another Stock Downgrade
Nude by Nature Enters Walmart with Nicole Richie as Global Ambassador
Top 5 Customer Service & CX Articles for Week of March 2, 2026
Foodchain ID: Consumer Demand and Supply Chain Risks Are Reshaping Traceability
‘Mercy’ Claims No. 1 Spot on Disc Sales Chart
How Amika’s Marketing Aims to Make Prestige Hair Care More Approachable
Private Label Sales Set Another Record in 2025
Big Soda Spotted It First: Why Ultrafiltered Milk Became a Billion‑dollar Bet
Inside the Race to Create the Next Viral Flavor in Snacking
Most PlayStation 5 Owners Have Been Playing The Same Games Since 2022
Sony Hikes PS5 Prices by up to 50%, Signaling a Longer Console Generation
Why Xbox Took Call of Duty Out of Game Pass
PS5, PS5 Pro and PS5 Portal Prices Are Going Up in Southeast Asian Markets
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Better-for-You Becomes Bread Industry's Priority
GLP-1s: Is the Industry Asking the Wrong Question?
As Professional Hair Care Grows in US Retail and E-Commerce, Davines Bets on Old-School Salons
New Conagra Innovations Found at 2026 Sweets & Snacks Expo
5 Charts Showing the Changing Energy Drink Landscape
‘Zootopia 2’ Returns Atop Overall Disc Sales Chart; ‘Return to Silent Hill’ Tops Blu-Ray Sellers; ‘Killers of the Flower Moon’ No. 1 on 4K Chart
Are Retailers Ready for What the Weight-Loss Boom Requires?
Gamers Still Pick Consoles for Exclusives, New Data Finds
The Cheesecake Factory, Chick-Fil-A Leads AUVs Among Major Restaurant Chains
AI Is Making Us Faster, More Productive, and Worse at Thinking
O'Reilly Auto Parts Expands Private-Label Supplier Base to Hedge Trade Risks
Dutch Bros Posts 30% Revenue Jump as Energy Drinks Fuel Growth
Reddit Praise for Bungie's Marathon Highlights Gender Inclusivity in an “Unc” Shooter
Exclusive Games Are Still the Top Reason for Playing on Console, Survey Suggests
Stone Brewing Flew Too Close to the Sun. It Still Hasn’t Hit Rock Bottom
Nintendo Raises U.S. Physical Game Prices, Cuts Digital Costs in New Pricing Model
Xbox Names Asha Sharma CEO, Slashes Game Pass Price and Rethinks Exclusivity and AI
Forgotten No More: Generation X Is Driving Beauty Sales
Private-Label Sales Reach $330B, but Growth Expected to Slow
Pokémon Cards Fuel Surge in Manhattan Hobby Shop, Turning Teens Into Traders
Call of Duty: Black Ops 7 and PS5 Top January US Charts, Switch 2 Still Carries Hardware Spending
‘Grand Theft Auto’ Maker Take-Two Plots Its Next Move in a Consolidating Gaming Industry
Exclusive Games Drive 41% of US Console Purchases, Circana Survey Shows
Could Beef Prices Be on the Way Down?
Meat Substitutes Are only a Small Part of the Plant-Based Market
Print Book Unit Sales Slip 3.1% to 163.5 M in Q1 2026, Circana BookScan Shows
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