• MENA startup funding falls to $48.3 million in March 2026
  • Converted Acquires Egyptian Fashion E‑Commerce Platform Mitcha
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Converted

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About Converted

Converted is an advertising technology company focused on partner commerce, enabling brands and advertisers to acquire lifelong customers through predictive, value-oriented marketing. Their platform combines audience signals, value prediction, and bid optimization to forecast lifetime value and optimize spend across a network of owned newsletters, online media brands, and AI shopping platforms. They emphasize precision targeting and automation to scale lead acquisition and conversions, leveraging proprietary stacks and integrations with major ad ecosystems. The company positions itself as enabling performance marketing beyond traditional clicks, with a focus on attribution modeling and monetizing partner channels across multiple media networks.

Recent News

MENA Startup Funding Falls to $48.3 Million in March 2026

Recent Deals

Converted Acquires Egyptian Fashion E‑Commerce Platform Mitcha

March 10, 2026

Key Team Members

Robert Tallack

CEO

Peter Nguyen

Founder

Raghu Kilambi

CFO

Stephen Blazick

Chief Revenue Officer

Tom Furukawa

CTO

Key Facts

Employees

Unknown

Status

Private

Website

https://converted.com