• Drax completes $48m acquisition of Flexitricity
  • Drax completes $48M acquisition of Flexitricity
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About DRAX

DRAX is a Korean fitness equipment manufacturer offering a range of cardio, strength, and stretching products under the DRAXfit brand. With a focus on innovative, technologically enhanced gym equipment, the company markets treadmills, cardio and strength machines, and related fitness products. Headquartered in Gyeonggi-do, South Korea, DRAX emphasizes athletic performance and modern fitness experiences through its product ecosystem including entries like Hirax and Championship events. The company serves domestic and international markets through a family of brands and product lines.

Recent News

Drax Completes $48m Acquisition of Flexitricity

Recent Deals

Drax Completes $48M Acquisition of Flexitricity

April 2, 2026

Key Team Members

Will Gardiner

Chief Executive Officer

Key Facts

HQ Location

Anyang-si, South Korea

Employees

Unknown

Status

Private

Website

https://draxfit.com