Filli & Me

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About Filli & Me

Filli&me is a brand of kids accessories focused on the early years, best known for its HugBags — ergonomic, lightweight schoolbags designed as cheerful companions for children. The products are targeted at preschool to early primary ages, with themed designs like Animal Friends and Adventure & Exploration, and features such as adjustable harnesses and multiple compartments. The brand emphasizes a playful, tactile experience with grippies and sensory-friendly elements to make school days feel like a hug. Based in the Indian market, the brand communicates through a family-friendly aesthetic and aims to keep love and safety close to children as they explore early education.