Imaginary Ventures is a New York City-based venture capital firm focused on investing in generational consumer businesses. The firm partners with founders to build enduring consumer brands and platforms across sectors such as direct-to-consumer, retail, and consumer internet. It backs companies across early to growth stages, collaborating with management to scale and shape category-leading brands. Based in NYC, Imaginary Ventures leverages deep industry knowledge to support founders in accelerating growth and market penetration.
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