Krafton is a South Korean entertainment group that develops, publishes, and operates a portfolio of video games and related digital experiences. It oversees multiple studios such as PUBG Studios, Bluehole, Striking Distance Studios, and others, creating titles ranging from battle‑royale hits like PUBG to indie and mobile games. The company focuses on original content, global esports, AI initiatives, and community engagement, with a presence across Asia, Europe and North America.