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About NRF

The National Retail Federation is the world’s largest retail trade association that represents the interests of retailers and the retail ecosystem. It provides news, insights, policy advocacy, research, and industry events to support retailers in navigating governance, legislation, and market trends. NRF operates from Washington, DC, with a focus on global retail issues, advocacy, and education through its foundation and member networks.

Recent News

How Pattern Beauty’s CEO Sets up Brand Strategy to Win in a Multi-Channel World

Drill, Baby, Drill! How Walmart's Agentic Experimentation with Google and OpenAI Promises a New Shopping Experience

Dick’s Sporting Goods Chairman Ed Stack on House of Sport, Corporate Culture and Fixing Foot Locker

Route Acquires Frate Returns to Bolster Package Protection

Modern Retail Podcast: The High Cost of Free Returns

The Weekly Closeout: Valentine’s Day Spending to Top $29B, Merit to Raise Prices

1-800-Flowers.com Announces Instacart Partnership Ahead of Valentine’s Day

Jivox Raises Strategic Financing, Rebrands As DaVinci Commerce To Power The New Era Of Agentic Commerce Marketing

Marketplace Briefing: Inside the Marketplace Strategies of Target, Best Buy and Nordstrom

US Senator Demands Answers on Google’s New Commerce Protocol

NICE Strategy Leader Talks Agentic AI, Retail Industry Trends

Home Depot’s Key to Great AI Experiences? Ensure It Remains an Authority

ATEC America VP Details C3L Cash Recycler Capabilities

Greenbaum Home Furnishings Closes Final Bellevue Store, Ends 67‑Year Brick‑and‑Mortar Run

Modern Retail Podcast: Cautious Optimism at NRF Around AI and Shopper Sentiment in 2026

How Barnes & Noble Used Its Stores to Launch a New Chapter

Returns Are Rising Due to Failures in Product Info - Report

Walmart’s Decade of Change with Doug McMillon

How Gymshark and Good American Found Success by Bucking the Norm

Retail Crime and the Price of Justification in 2026

Valentine’s Day Spending Projected to Be Record-Setting

URway Holdings Details AI Connect Bar Capabilities

Behind Pacsun’s Strategy for Keeping a Pulse on the Changing Tastes of Gen Z

Pacsun Looks Beyond the Standard App with New Co-Creation Platform

Limited Inventory and Thoughtful Partnerships: How Brands at NRF Are Making the Most of TikTok Shop

Retailers Bring Conversational AI and Analytics Closer to the User

Wiliot Unveils Next-Gen IoT Pixel, Powering the Data Layer Behind Physical AI

U.S. Ports to See Rising Uncertainty, Falling Container Imports

SAP Expands AI Options for Retailers

HiStone Refreshes Flagship Portfolio

Google and Walmart Join Forces to Shape the Future of Retail

Santander's Getnet Lays Out Agentic Commerce Strategy

AI in Luxury: Why LVMH Won’t Let AI Eclipse Humanity or Creativity

Levi’s Claims ‘Home Turf’ Advantage with Super Bowl Pop-Up Activations

How SharkNinja Creates Products Consumers Love — Really Love

Rhone Debuts Resale Site Built on Customer Returns

Supply Chains Brace for Renewed Turbulence as Supreme Court Strikes Down Trump Tariffs

Creative Realities Shares Insight on Drive-Thru Tech, Acquisition, Adtech Stack Innovation

SharkNinja CEO Mark Barrocas on Building Strong Consumer Advocacy

Recent Deals

No recent deals for this company.

Key Team Members

Matthew R. Shay

President and CEO

Key Facts

HQ Location

Washington, United States

Founded

1911

Employees

501-1K

Status

Private

Website

https://nrf.com