Pumpjack Dataworks

About Pumpjack Dataworks

Pumpjack Dataworks offers a unified data platform focused on organizing and valuing fan data for sports and entertainment, enabling rights holders and partners to unlock new revenue opportunities. Through Fanbank, the platform aggregates diverse data sources to provide actionable insights on fan acquisition, growth, and engagement, and to quantify data value in transactional, commercial, and profile terms. The company emphasizes global applicability with features like federated views and audience segmentation to compare and analyze fanbases across leagues and members. Operates in the sports and entertainment data marketplace, helping brands, leagues, and sponsors maximize asset and rights value.