Valu

About Valu

Valu is a leading Egyptian fintech group offering a suite of consumer and business financial services, including buy now, pay later (BNPL) solutions through U* across thousands of merchant points and online stores in the MENA region. The company provides investment, cash redemption, savings, and luxury financing through Ulter, AZvalu fund, and partnerships with financial institutions like EFG Hermes ONE, Sha2labaz, and Akeed. Valu also offers workplace financial tools and business financing features under Valu Business, aiming to empower individuals and businesses with flexible payment and investment options. Headquartered and active in Egypt with regional reach in the Middle East and North Africa, Valu emphasizes convenient, multi-channel financing experiences for consumers and partners alike.