Xcel Brands

Performance

About Xcel Brands

Xcel Brands is a leading player in live streaming and social commerce, focusing on connecting consumer brands with audiences through interactive video with a retail and media mindset. The company owns and manages several brand properties and their influencers, leveraging live programming to drive engagement and sales across retail channels. It positions itself as a retailer and media partner with proprietary technology to enhance brand storytelling and shopping experiences. The content highlights a global reach in live-stream entertainment and brand partnerships, aiming to differentiate through “Differentiate By Design.”