Xero provides cloud-based accounting and financial management software for small businesses, sole traders, and accounting professionals. The platform connects users to banks, accountants, bookkeepers, and a broad ecosystem of apps to streamline invoicing, payroll, payments, and inventory management. It targets small businesses across industries with regional offerings and pricing plans, and promotes automation and insights through features like real-time financial data and AI-assisted workflows. Xero operates globally, with resources and templates tailored for industries such as construction, retail, non-profit, and hospitality.