ABC News In-depth (Australia)

AI Can't Replace Human Emotion in Music, Says Sting | 7.30

In a 7.30 interview, Sting contended that artificial intelligence, while capable of generating technically proficient tracks, cannot replicate the human emotions that give music its lasting power. He noted that AI can churn out serviceable pop suitable for hotels or airports, but it lacks the personal heartbreak, love, and narrative that listeners crave. Sting compared the current AI anxiety to the historic dread felt by shipbuilding towns when orders vanished, underscoring fears of community displacement. “I can hear it when it’s AI and I know that it’s never had its heart broken,” he said, emphasizing that AI has no lived story. He also highlighted the play’s focus on women’s solidarity as a reminder that communal spirit, not algorithms, fuels creativity. The implication for the music business is clear: technology may augment production, but authentic storytelling and human connection will remain the decisive differentiators for artists and labels seeking lasting engagement.