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AttractionPros

AttractionPros

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Interviews with attractions industry leaders on operations, strategy, CapEx, attendance and guest economics.

Episode 445: Kevin Williams About the Next Phase of Immersive Technology, Transmedia, and Embracing Your Audience
Podcast•Mar 17, 2026•47 min

Episode 445: Kevin Williams About the Next Phase of Immersive Technology, Transmedia, and Embracing Your Audience

In this episode, former Disney Imagineer Kevin Williams discusses the evolution of immersive technology—from historic techniques like Pepper's Ghost to modern XR—and how it fuels the rise of transmedia experiences in location‑based entertainment. He highlights emerging trends such as competitive socializing, audience agency, and the integration of gamified, interactive elements into hospitality venues. Williams stresses that successful attractions must prioritize understanding and embracing their audience, turning first‑time visitors into loyal advocates. His expertise bridges theme parks, family entertainment, and social venues, offering a holistic view of the next phase of immersive experiences.

By AttractionPros
Episode 444: Marah Rodriguez Talks About Life’s Twists and Turns, Listening and Empathy, and Women in Leadership
Podcast•Mar 10, 2026•43 min

Episode 444: Marah Rodriguez Talks About Life’s Twists and Turns, Listening and Empathy, and Women in Leadership

In Episode 444, regional VP of sales Marah Rodriguez shares her winding career path—from lifeguard to water safety, a stint in HIV prevention with the Red Cross, and back into the attractions industry with Mobaro—highlighting how listening and empathy have...

By AttractionPros
Episode 443: David Contreras Talks About Architecture as Entertainment, Balancing Fantasy and Reality, and Developing Leaders
Podcast•Mar 3, 2026•41 min

Episode 443: David Contreras Talks About Architecture as Entertainment, Balancing Fantasy and Reality, and Developing Leaders

In this episode, David Contreras, COO and founder of Pistol Consortia, shares how his architectural practice blends entertainment design with the rigor of healthcare projects, emphasizing the emotional journey guests experience when entering a space. He discusses the challenges and...

By AttractionPros