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Chad S. White

Chad S. White

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Email marketing researcher/author; deliverability, testing, and retention.

Zeta Global Unveils Top 20 Campaigns & Design Trends
Social•Apr 3, 2026

Zeta Global Unveils Top 20 Campaigns & Design Trends

Zeta Global’s third annual Digital Marketing Lookbook chronicles the latest design trends and spotlight 20 standout campaigns from among the tens of thousands our Creative Services team reads each year. Check them out >> https://t.co/U4I0HIhlHX #digitalmarketing #emailmarketing https://t.co/jo18fkpMlw

By Chad S. White
Top Review Praises My Email Marketing Rules Book
Social•Apr 2, 2026

Top Review Praises My Email Marketing Rules Book

This is among my favorite reviews I've ever gotten for "Email Marketing Rules"! Read it for yourself >> https://t.co/R6nybb3LZC https://t.co/knPDLFqnuM

By Chad S. White
Scaling to Enterprise Means Rebuilding Email Marketing Foundations
Social•Mar 31, 2026

Scaling to Enterprise Means Rebuilding Email Marketing Foundations

Organizations scaling from mid-market to enterprise often discover their email marketing tools, processes, and team structures need to be rebuilt from the foundation up >> https://t.co/e4muz0bVal #emailmarketing #digitalmarketing https://t.co/9EUPloMr10

By Chad S. White
Concise, Value‑Driven Messaging Beats Bloated Creative
Social•Mar 27, 2026

Concise, Value‑Driven Messaging Beats Bloated Creative

Concise, value-driven messaging consistently outperforms bloated creative because it respects time, sharpens intent, and drives faster decisions. Here are 9 ways to achieve this >> https://t.co/oMeJACDuou #emailmarketing #digitalmarketing https://t.co/BqsADxVvqM

By Chad S. White
Gmail's Subscription Tool Flawed, Hurts Marketers, Needs Work
Social•Mar 20, 2026

Gmail's Subscription Tool Flawed, Hurts Marketers, Needs Work

Gmail’s “Manage Subscriptions” functionality aims at decluttering inboxes, but it is hampered by flaws that limit its usefulness for consumers, while arbitrarily punishing some marketers. Here’s how to adapt >> https://t.co/AioTudgTl0 #emailmarketing #digitalmarketing https://t.co/0U2KarzaWt

By Chad S. White
Watch On‑Demand Litmus Live Sessions for Omnichannel Tips
Social•Mar 16, 2026

Watch On‑Demand Litmus Live Sessions for Omnichannel Tips

If you missed Litmus Live, now is your chance to watch all the sessions on-demand on YouTube, including my session on managing omnichannel subscribers better >> https://t.co/F7z9H5NW32 #digitalmarketing #emailmarketing https://t.co/UHQZJdWPPm

By Chad S. White
Join AMA March 26: Future of Email Marketing
Social•Mar 12, 2026

Join AMA March 26: Future of Email Marketing

I’m excited to join ANA members on Mar. 26 for an Ask Me Anything session. I’ll share my views on where email marketing is headed and, well, answer any questions I’m asked. Details >> https://t.co/yYwmlyItzv

By Chad S. White
AI Advances Amplify Ethical Challenges in Digital Marketing
Social•Mar 11, 2026

AI Advances Amplify Ethical Challenges in Digital Marketing

The issue of ethics in digital marketing is being supercharged by advancements in data management, machine learning, generative AI, and AI agents. Here’s an exploration to spark internal conversations and get your teams aligned >> https://t.co/diKPR5SIoP #digitalmarketing

By Chad S. White
February 2026 Digital & Email Marketing Highlights
Social•Mar 9, 2026

February 2026 Digital & Email Marketing Highlights

The Last Word on February 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/R7ABOWoDIi https://t.co/hTXFy4YjBY

By Chad S. White
AI and Data Personalize Hospitality, Boosting Loyalty and Profits
Social•Mar 6, 2026

AI and Data Personalize Hospitality, Boosting Loyalty and Profits

Data, AI, and loyalty are converging to create truly individualized restaurant and hospitality guest experiences that drive measurable business impact. https://t.co/Z6AVdpOTbF https://t.co/6wO8l57slU

By Chad S. White