Blog•Mar 12, 2026
📦 The EU Just Rewrote the Rules on Packaging. Is Your Business Ready?
The EU has replaced the 1994 Packaging and Packaging Waste Directive with the new Packaging and Packaging Waste Regulation (PPWR 2025/40), creating a single, directly applicable rule for all 27 member states. The regulation mandates design‑for‑recyclability, minimum recycled‑content levels, and enforceable reuse quotas across all material types and sectors. Transitional periods start in 2025, with key recycled‑content and reuse targets becoming binding by 2030 and tightening through 2035. Companies must redesign packaging, secure compliant suppliers, and implement traceable data to meet the unified standards.
