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Dan Frommer

Dan Frommer

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Founder of New Consumer; analysis of commerce, media brands, and content distribution.

Whatnot's Beauty Sales Surge 800% to 4,000 Items Hourly
Social•Mar 2, 2026

Whatnot's Beauty Sales Surge 800% to 4,000 Items Hourly

On @Whatnot, the live shopping platform, beauty sales grew almost 800% in 2025, now representing one of its fastest-growing verticals. Buyers are purchasing nearly 4,000 beauty items per hour. More in the Live Shopping Update, presented by Whatnot: https://t.co/s9HQHL6Je5 https://t.co/VKyyHOKjyK

By Dan Frommer