Blog•Mar 19, 2026
From Boardrooms to Bus Terminals
UIB partnered with Park May Berhad to launch Malaysia’s first WhatsApp‑based booking platform for Transnasional and Plusliner bus tickets, demonstrating how conversational AI can replace a native app. The solution lets travelers type a simple "Hi" to search routes, check seats, pay securely, and receive a boarding pass within the messaging app. The project exposed three core hurdles: user‑behavior friction, complex back‑end integration, and the need for inclusive design across all demographics. By meeting users where they already are, UIB turned a high‑level AI concept into a practical, daily utility.
