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Google Ads product managers Lydia Azaret and Mimi Forsythe discuss a roadmap for high‑quality AI‑driven lead generation in the latest Ads Decoded episode. They outline a step‑by‑step framework that starts with AI‑enhanced lead scoring and extends through rigorous data hygiene, audience segmentation, and automated bidding. The conversation highlights practical tactics for scaling lead volume while maintaining quality, and shows how Google’s AI tools can be embedded directly into campaign workflows. Viewers are directed to the full episode via a provided link.
The Ads Decoded episode, hosted by Google’s Ginny Marvin, dives into mastering lead quality in the AI era, featuring insights from Mimi Forsythe, Global Head of Lead Gen Solutions, and Lydia Azaret, Product Manager for Lead Gen measurement. The discussion...
