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EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
GTM Vault has launched a new weekly video series called “Show Me Your Stack,” where a GTM engineer walks through their actual revenue‑operations tech stack in a 15‑20 minute screen‑share. Each episode follows a three‑part structure—identifying a specific GTM bottleneck, demonstrating the build with tools such as n8n, HubSpot, OpenAI, and Slack, and presenting before‑and‑after results like time saved and cost reduction. The series emphasizes architecture decisions over vendor branding and includes candid failure points. Episodes are posted on YouTube and detailed for paid subscribers.
In this episode of GTM Vault, Rowan Thonkin, CMO of Planful, explains why go‑to‑market (GTM) dashboards often diverge from financial reality as companies scale, pinpointing the CRM as the root cause of misaligned metrics. He highlights early warning signs such...
The post warns that product‑market fit alone does not guarantee scalable revenue; fragile go‑to‑market architecture leads to rising CAC, softening win rates, and fragmented messaging. It proposes a revenue‑architecture advisory that diagnoses structural constraints and installs a unified system across...
The post argues that marketing failures stem from a missing distribution architecture, not from the number of channels deployed. It defines distribution as an architectural layer that must connect identity, motion, and market, and outlines five structural truths about how...
The post argues that optimizing individual GTM functions without system‑level coherence creates structural debt that stalls revenue growth. It outlines five structural truths, emphasizing that coordination alone is insufficient and that coherence is an architectural, not cultural, issue. As companies...
