
In this HBR IdeaCast episode, Professor Jay Barney explains that effective storytelling is a critical tool for leaders seeking to shift company culture to align with new strategies. He shares research and real‑world examples—such as a Brazilian telecom’s CEO who rewrote the hierarchy by engaging frontline staff, and Traeger’s founder who highlighted customer service through employee actions—that illustrate how authentic, top‑down stories, rooted in leaders’ own behavior, replace old cultural narratives. The key takeaway is that culture change starts with leaders acting first, creating genuine stories that spread organically, rather than with mere announcements.

In this HBR IdeaCast episode, psychologist Jamil Zaki explains how cynicism—viewing others as selfish and untrustworthy—differs from healthy skepticism and why it spreads in organizations, harming individual well‑being, relationships, and efficiency. He outlines the personal costs (stress, depression, higher mortality)...

In this episode, Antonio Nieto‑Rodriguez explains why roughly two‑thirds of projects fail and outlines how organizations can improve outcomes. He emphasizes framing projects as strategic investments, aligning structures and incentives around a project‑centric model, and avoiding common pitfalls such as...