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The business and money behind sports.

The Players Championship: How The PGA Tour Turned A $1 Swamp Into A $150 Million Real Estate Business
Blog•Mar 11, 2026

The Players Championship: How The PGA Tour Turned A $1 Swamp Into A $150 Million Real Estate Business

Former PGA Tour commissioner Deane Beman bought 415 acres of Florida swampland for $1 in 1979 and built TPC Sawgrass, a public course that also serves as the Tour’s headquarters. By hosting The Players Championship at the venue, the PGA Tour created a new revenue stream from greens fees, ticket sales, and concessions. The TPC network now produces over $150 million annually, turning a penny‑per‑acre purchase into a lucrative real‑estate and hospitality business. The surrounding area’s property values have also risen, leveraging the course as an anchor.

By Huddle Up
Inside TKO: How Ari Emanuel Built The World's Most Valuable Sports And Entertainment Property
Blog•Mar 9, 2026

Inside TKO: How Ari Emanuel Built The World's Most Valuable Sports And Entertainment Property

Ari Emanuel’s TKO Group Holdings, created in 2023 by merging UFC and WWE, has rapidly expanded through $3.25 billion all‑stock acquisitions of IMG, On Location and Professional Bull Riders. The combined portfolio now reaches one billion households in 210 territories, stages...

By Huddle Up
The Hidden Insurance Rules Keeping MLB Stars Out Of The 2026 World Baseball Classic
Blog•Mar 5, 2026

The Hidden Insurance Rules Keeping MLB Stars Out Of The 2026 World Baseball Classic

The 2026 World Baseball Classic is missing several marquee MLB players because of hidden insurance requirements imposed by MLB clubs. Teams must secure high‑cost injury policies for participants, and many stars, including Mike Trout, Francisco Lindor, and Carlos Correa, opted...

By Huddle Up
How Formula 1 Makes Money: A Complete Business Breakdown Before The 2026 Season
Blog•Mar 3, 2026

How Formula 1 Makes Money: A Complete Business Breakdown Before The 2026 Season

Liberty Media’s 2025 earnings show Formula 1’s revenue climbing to $3.87 billion, a 14% increase, while operating income jumped 28% to $632 million. The franchise’s equity value rose to over $26 billion, delivering a 16% annualized return since the 2017 acquisition. Heading into the...

By Huddle Up