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Every morning
Weekly
Tuesday recap
Two people doing AI in comms the right way: @KyleArteaga at @bulleitgroup and @DandotLewis at The Comms Stack. Not theory. Not vibes. Actual process, actual testing, actual answers. Kyle has been doing the work at Bulleit, testing wire services for AEO/GEO, building AI into the actual agency process. Dan interviewed him for The Comms Stack, and it's one of the better reads on where AI and comms actually are right now. It's worth the read to get new insights (and go subscribe): https://t.co/EjxzcEuIoA . (Also: not a real book, but someone should write it.)
Not an April Fool's Joke (at least, I'll bet money it isn't). A restructuring firm got a big assignment. FT tried to reach their PR contact (see https://t.co/GWy2ksZUgr ). No record of her anywhere. AI said the headshot was 97%...
Seeing a PR person waxing poetic about a reporter after they leave a newsroom, but also begging someone to send gift links to articles because they’re too cheap to subscribe. Pretty much the entire media/PR issue in one line. https://t.co/Bh0Ovxo2no
PetSmart got a viral TikTok moment. It was organic, creator-led, genuinely funny, and the responded with "It's Pet Smart. Case closed." (See @AdAge's article: https://t.co/Cumg7M7msL). Case closed on the opportunity. 🧵 https://t.co/7VUIatca6D
I think Claude is having it's Twitter fail bird moment. I created projects for work, and it forgets what it already said to me, is unable to reference past answers or documents and seems overwhelmed w/the influx of new users....
I almost cancelled my @WashingtonPost subscription. Being in PR, I try to support media by paying but with so many people I worked with now gone, I was on the fence about it. I already pay for: @NYTimes, @WSJ, @Business,...
