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Joanna Stern

Joanna Stern

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Tech journalist and founder; covers Big Tech products and leadership decisions shaping consumer tech businesses.

Apple's $599 Neo Delivers Premium Build, Limited Specs
Social•Mar 4, 2026

Apple's $599 Neo Delivers Premium Build, Limited Specs

The MacBook Neo is the Apple netbook I always wanted. At $599, is it perfect? No. No backlit keyboard, an older-style mechanical trackpad and it tops out at 8GB of RAM. But the build quality feels like an Apple $1K product and it opens a lot of doors for people who’ve mostly had to settle for cheap Chromebooks or bargain Windows PCs. Video below. Come for the footage of the Neo in all its colors, stay for the footage of me reviewing netbooks 16 years ago.

By Joanna Stern
Apple Syncs Demo Menu Color with $599 MacBook Neo
Social•Mar 4, 2026

Apple Syncs Demo Menu Color with $599 MacBook Neo

MacBook Neo. $599. SO Apple to match the menu color on these demo units to color of laptop.

By Joanna Stern