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Kipp Bodnar

Kipp Bodnar

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HubSpot CMO; demand gen, media and AI in modern marketing.

Hire by What You Build, Not Your Resume
Social•Mar 27, 2026

Hire by What You Build, Not Your Resume

I love this. Most companies are not bold about the types of people they want to hire. You need to repel as much as you attract. Filtering is important. Building is the most important skill of the AI era. When someone sends me a message about a role, I have one response. “Send me something you have built using AI.” 99 percent of people don’t respond. The 1 percent who do get to a conversation lightning fast.

By Kipp Bodnar