Kirk Williams

Match Powertrain to Audience: EVs for Mass, Engines for Enthusiasts

I kinda think car brands are over complicating the EV vs Gas thing. Here’s my take: if your main purchasers for a certain model are normal people, then build hybrid or EV on your normal car frames. You don’t need to “invent” or redesign anything. Help reduce emissions and driving affordability for the majority of people. If your main audience for a certain model are car people (performance / off road / etc), then go with a bigger, more powerful, louder engine. It satisfies both audiences. 🤔🤷🏻‍♂️