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Kunle Campbell

Kunle Campbell

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E-commerce growth advisor; host of the 2X eCommerce podcast and DTC marketing expert

Growth Fueled by Strategy, Not Just Protein Trend
Social•Apr 3, 2026

Growth Fueled by Strategy, Not Just Protein Trend

a lot of people think @chomps grew because protein snacking became a mainstream trend. but @slimjim and @jacklinks had dominated the meat snack aisle for decades. category growth doesn't explain how a $6,500 side hustle became america's fastest-growing food brand. 🧵 https://t.co/WIHgut9dQq

By Kunle Campbell
Higher Retention Beats Bigger Audience Every Time
Social•Apr 2, 2026

Higher Retention Beats Bigger Audience Every Time

I would rather have 500 subscribers retaining at 80% than 5,000 retaining at 40%. Here's why. 🧵 https://t.co/sLO1HKWnDi

By Kunle Campbell
Founder Keeps 49% of $1B Exit via Smart Build, Funding
Social•Apr 1, 2026

Founder Keeps 49% of $1B Exit via Smart Build, Funding

Julian Hearn just sold Huel to Danone for €1bn. he walked away with £420m personally. that is 49% of the exit. most DTC founders who raise that much end up with 15%. two things made the difference: how he built the business, and...

By Kunle Campbell
Gymshark Earns $200M US Sales without Any American Staff
Social•Mar 31, 2026

Gymshark Earns $200M US Sales without Any American Staff

Gymshark hit $200m in US revenue before hiring a single American employee. no US office. no US warehouse. no US team. they are not the only British brand that did this. https://t.co/HPqeuVPM8C

By Kunle Campbell