
a lot of people think @chomps grew because protein snacking became a mainstream trend. but @slimjim and @jacklinks had dominated the meat snack aisle for decades. category growth doesn't explain how a $6,500 side hustle became america's fastest-growing food brand. 🧵 https://t.co/WIHgut9dQq

I would rather have 500 subscribers retaining at 80% than 5,000 retaining at 40%. Here's why. 🧵 https://t.co/sLO1HKWnDi

Julian Hearn just sold Huel to Danone for €1bn. he walked away with £420m personally. that is 49% of the exit. most DTC founders who raise that much end up with 15%. two things made the difference: how he built the business, and...

Gymshark hit $200m in US revenue before hiring a single American employee. no US office. no US warehouse. no US team. they are not the only British brand that did this. https://t.co/HPqeuVPM8C