Blog•Apr 2, 2026
AI Across the Advertising Value Chain: What the Latest Research Reveals
Artificial intelligence is reshaping every stage of the advertising value chain, from concept creation to media execution, according to new research by Madison & Wall. The study, presented by CEO Brian Wieser, Managing Director Luke Stillman, and Adobe’s Principal AI Strategist Anvita Sinha, highlights how leading brands are retooling creative workflows, content strategies, and media operations for an AI‑first future. The findings will be discussed in a live webinar on April 8, 2026, offering marketers practical guidance on adopting AI. Attendees will learn which AI tools deliver measurable performance gains and where to focus next.
