Mark Gurman - Latest News and Information
Bloomberg reporter; leading coverage of Apple leadership and strategy moves with implications for the industry.
Our review of the M5 Max MacBook Pro, M5 MacBook Air and Studio Display XDR: When the MacBook Neo isn’t enough. https://www.bloomberg.com/news/articles/2026-03-21/apple-m5-macbook-pro-and-air-review-fast-enough-for-demanding-users
NEW: Google is ramping up development of a dedicated Gemini AI app for Apple Inc.’s Mac computer lineup, looking to step up competition with OpenAI and Anthropic. https://www.bloomberg.com/news/articles/2026-03-19/google-begins-testing-gemini-mac-app-to-match-chatgpt-and-claude?utm_medium=email&utm_source=author_alert&utm_term=260319&utm_campaign=author_19842959
Also in today’s Power On: Apple’s Siri and AI snags cost the company its big smart home launch — again & iOS 27 to have major changes to support upcoming foldable iPhone. https://www.bloomberg.com/news/newsletters/2026-03-15/apple-s-liquid-glass-ui-isn-t-going-anywhere-siri-home-hub-foldable-iphone-mmrpcylx
Apple had been working on a systemwide Liquid Glass slider for iOS 26 to adjust the level of the glass effect. It couldn’t be pulled off for engineering reasons. Apple is trying again now for iOS 27. TBD if it...
Power On: Love it or hate it, Liquid Glass isn’t going anywhere anytime soon. Apple’s new design leadership was a driving force behind it. There’s refinement, not a replacement, coming. https://www.bloomberg.com/news/newsletters/2026-03-15/apple-s-liquid-glass-ui-isn-t-going-anywhere-siri-home-hub-foldable-iphone-mmrpcylx?srnd=undefined
NEW: Apple’s forthcoming foldable iPhone will include updates to the iOS operating system that enable iPad-like layouts and side-by-side apps for the first time, enhancing the device’s appeal for multitasking. https://www.bloomberg.com/news/articles/2026-03-11/apple-s-foldable-iphone-to-feature-ipad-like-interface-when-opened
NEW: Apple’s long-in-the-works smart home display and speaker with facial recognition for showing your personal content is delayed again, waiting on Apple’s new Siri and AI features. Current plan: September. https://www.bloomberg.com/news/articles/2026-03-09/apple-postpones-smart-home-display-launch-as-it-waits-for-new-ai-and-siri?srnd=undefined
Power On: Apple just announced the $599 MacBook Neo. Now it turns its attention to the ‘Ultra’ line with upcoming foldable iPhone, touch-screen MacBook, AI AirPods and more. Details here - https://www.bloomberg.com/news/newsletters/2026-03-08/apple-to-expand-ultra-lines-after-599-macbook-neo-3d-printed-aluminum-imacs-mmhpa12d?srnd=undefined
Hands on with the MacBook Neo, new iPhone 17e, new MacBook Pro, MacBook Air and Studio Displays https://www.bloomberg.com/news/articles/2026-03-04/hands-on-apple-s-new-iphone-17e-m5-macbook-pro-studio-display
Apple rolled out the iPhone 17e, the latest version of its lower-end smartphone, and a faster version of the iPad Air, kicking off a wave of new products. https://www.bloomberg.com/news/articles/2026-03-02/apple-launches-599-iphone-17e-with-magsafe-charging-m4-chip-ipad-air
Apple is preparing retail stores for a major influx of customers in response to this week’s new products. Here’s what I’m expecting and details on the preparation. https://www.bloomberg.com/news/newsletters/2026-03-01/apple-touch-screen-macbook-pro-fall-2026-details-cheap-macbook-launch-core-ai-mm7rcg48
Among the new Apple AI announcements coming at WWDC this year: Replacing the Core ML development framework with a new Core AI https://www.bloomberg.com/news/newsletters/2026-03-01/apple-touch-screen-macbook-pro-fall-2026-details-cheap-macbook-launch-core-ai-mm7rcg48
Samsung isn’t committed to releasing another iPhone Air rival - acknowledging subpar sales - or TriFold, its mobile COO tells us. He also says the Privacy Display was supposed to launch a year ago, a revamped stylus is coming and...
Also in Power On: Apple eyes red for the iPhone 18 Pro and Pro Max, the next color on the chart after the popular Cosmic Orange. The foldable iPhone, on the other hand, will likely come in black and white....
