Blog•Apr 2, 2026
The Weekly Drop: Creativity Requires Proximity (And Other Corporate Lies)
The weekly drop dissects the myth that creativity in media requires physical proximity, contrasting executive memos with hard data. Remote and hybrid roles now dominate media job listings, with 41% of postings offering flexibility, while production‑side jobs have fallen 25% since their 2022 peak. Simultaneously, major firms such as CBS, Starz and Spotify are cutting staff despite aggressive return‑to‑office (RTO) mandates. The analysis argues that remote work drives talent attraction, diversity gains and cost savings, whereas RTO policies serve oversight and margin protection rather than creative collaboration.
