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Neil Cybart (Above Avalon)

Neil Cybart (Above Avalon)

Creator
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Apple analyst publishing multi‑part earnings reviews, iPhone segment analysis, buyback/FCF insights, and "reading between the lines" of Apple’s earnings Q&A.

Apple’s $599 MacBook Neo Narrows Mac Pricing Gap
Social•Mar 18, 2026

Apple’s $599 MacBook Neo Narrows Mac Pricing Gap

At $599, MacBook Neo is evidence of Apple closing its Mac price umbrella. That’s a BIG deal when contemplating potential Mac unit sales.

By Neil Cybart (Above Avalon)
Anthropic's Recent Wins Redefine Its Identity Beyond ChatGPT
Social•Mar 13, 2026

Anthropic's Recent Wins Redefine Its Identity Beyond ChatGPT

Anthropic has grabbed a number of pretty convincing wins in recent months. This has allowed the company’s brand to mature to mean something other than “not ChatGPT.” I don’t think consensus is fully appreciating the change taking place. https://insideorchard.com/essays/anthropic-is-grabbing-wins

By Neil Cybart (Above Avalon)
MacBook Neo Targets New Users, Not Existing MacBook Owners
Social•Mar 12, 2026

MacBook Neo Targets New Users, Not Existing MacBook Owners

If you currently use a MacBook Air or MacBook Pro, I have my doubts you will move to a MacBook Neo. It's not that different than a iPad Pro vs. iPad dynamic. Neo's power won't be derived from picking off...

By Neil Cybart (Above Avalon)
10-Year Apple Newsletter Dissects MacBook Neo Strategy
Social•Mar 11, 2026

10-Year Apple Newsletter Dissects MacBook Neo Strategy

Subscribe to my daily newsletter all about Apple. In its tenth year with ~2,000 updates published to date. Since last week, we have been dissecting MacBook Neo strategy from every angle.

By Neil Cybart (Above Avalon)
Inside Apple’s MacBook Neo Strategy and Marketing
Social•Mar 11, 2026

Inside Apple’s MacBook Neo Strategy and Marketing

This week’s AVALON episode was dedicated to MacBook Neo. We talked about everything ranging from Apple event evolution and TikTok marketing to price umbrellas and MacBook trial balloons. If you have an interest in Apple product and strategy, come join...

By Neil Cybart (Above Avalon)