
HYROX has gone from concept to 1.5M participants globally in less than a decade. So how was it created and what's been the secret to its success? At SportsPro London, CEO & Co-Founder Christian Toetzke will join me on stage to break down how they identified the opportunity, built a global community, and scaled a business model that blends elite sport with mass participation. 📢 Explore the full agenda: https://t.co/IxA5w1XBqU #SPLondon #HYROX